Casual Fridays

When you hear “customer loyalty,” what do you imagine?
The Happy Couple
The customer gleefully spending all their money with you out of some sense of belonging.
The Ol’ Ball & Chain
The customer is locked into a relationship with you because of terms and conditions or simply a lack of better choices.
The Gold Digger
The customer only stays with [...]

Last night, I attended a meeting held by my daughter’s teacher. She was explaining the structure of the class and led us through some sample exercises she uses with the students.
Occasionally, she called upon us parents for volunteers to read or give answers.
I was stunned by the silence and awkward glances downward.
The teacher shared [...]

The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their ads. They still remain invisible [...]

A friend of mine was considering a position as pastor of a church. The church is an hour or so away. He declined the position because of the distance. My wife said the church probably would want someone who lived in their community anyway.
She’s right. Not only is proximity an issue, [...]

Hope you had a great November. I’m glad to be back on my blog. Something is wrong with previous comments. They disappeared. I’m trying to fix it. Is feexed.

During a recent lunch with a friend, he asked me, “What do you believe Dustin?”
I thought for a moment, then his cell [...]

Kem posted:
What is it with the human need to turn everything into an acronym? Really. I cut this out of a magazine I was flipping through last week about, of all things, CUSTOMER SERVICE.

Personal branding can be tricky. It’s difficult to see yourself objectively. It can be hard to judge yourself fairly without overestimating or underestimating your talent or ability. You’ve probably seen self-proclaimed ‘gurus’ who seem laughable, while more impressive people fail to give themselves any credit.
Formulating who you are is hard because [...]

A few weeks ago, I was doing research on eHarmony commercials. I thought I’d show you what we did with that research.
These were some fun TV ads we created for a Tulsa area business. It really fits their brand, since they’re known for matching people with just the right appliances. We’re hoping [...]

I’ve loved, I’ve laughed and cried
I’ve had my fill, my share of losing
And now, as tears subside, I find it all so amusing
To think I did all that
And may I say, not in a shy way,
“Oh, no, oh, no, not me, I did it my way“
- Frank Sinatra, My Way
As popular as it is, [...]

Great article by Guy Kawasaki explaining Lois Kelley’s Nine Best Story Lines for Marketing.
I would probably add one more story line… Leaving Ruin. These are stories of the pheonix rising from the ashes. How a person, group or organization survived certain peril. How they turned the ship around when all seemed [...]