Casual Fridays

Seth has written what I think is his most important post ever.
How do we define success? Usually by others’ expectations.
More to come on Friday.
(More from me at least. My expectations don’t set Seth’s schedule.)

I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of heart.
Why does Apple alienate these […]

This would have been perfect if it were chocolate milk (see below).
Two experiences this week that caught my attention.
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First
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My family came by the agency to eat downstairs at Gina and Guiseppi’s. As we struggled to commit the kids to a drink selection, the waitress suggested chocolate milk (which wasn’t on the menu). She was […]

Many people feel like they don’t make what they’re worth. The problem is you shouldn’t be paid what you’re worth.
1. Companies can’t afford to pay you what you’re worth. There’s an issue of margins.
2. If you are bent on being paid what you’re worth, then you’ll only consider yourself worth what you can […]

Michael Wagner has written a powerful piece for Logic+Emotion called Draw a Picture.
‘Look at her. That’s so sad. Our little girl was born without creativity!’
Read the rest.

Success is simpler than you think.
Step 1: Be remarkable.
Step 2: Be visible.
Step 3: Be sustainable.
Success is harder than you think.

I don’t get this.
But isn’t that the point?
I see a lot of critics of products and commercials say, “I don’t get it.” I don’t think that is a valid criticism. It leads to spoon-feeding. Making the message plain enough that everyone gets it. The problem is you end up with exactly […]

There’s one character who appears in The Incredibles only three times, but he really says it all, that little kid on the tricycle. When Mr. Incredible yells at him, “Well, what are you waiting for?” the kid replies, “Oh, I don’t know. Something amazing, I guess.” That’s what we’re ALL waiting for.
Andrea Gronvall interview with […]

This week, I had the opportunity to talk with Tim O’Leary over the phone. Tim is the CEO of Respond2, an advertising agency who admits traditional ads no longer work. Instead of creating entertainment and labeling it “branding” or simply settling for exposure, Respond2 creates direct response campaigns for a variety of impressive […]

I mentioned we’re not very good at soundbites and snapshots.
Why not?
Because we typically paint pictures in big brushstrokes… with a fat brush.
And we assume that…
Ann Coulter represents most conservative republicans.
Jerry Falwell and Pat Robertson speak for all evangelical Christians.
Cindy Sheehan embodies the voice against the war in Iraq.
Zarqawi personifies Muslims.
Bernie Ebbers, Ken Lay, and Martha […]