Casual Fridays

According to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action (similar to Halo).

It is interesting to see Burger King focus so hard on the [...]

In working with a client I have been asking the question, “Why do your customers remain loyal?” I’ve gotten different answers for what is at the top of the list. But there is something consistently at the bottom:
Consistency and reliability.
Consistency is not seen as a priority for them. Honestly, I don’t blame [...]

This is probably less insight, and more of just a flippant observation.
My wife and I were watching some college basketball last night. During which, we saw an ad for Carrabba’s, one of our favorite places to eat. Toward the end of the commercial, Johnny Carrabba says, “This may be the best Italian food [...]

AOL has a neat little section of ‘Coach’ videos. There’s a lot on relationships and dating, but my real interest was in the clips from business coaches like Jeffrey Gitomer and Tom Peters. Especially check out Peters’ Brand You presentations. Good stuff.
I wonder what a lunch meeting with Tom is like. [...]

Use.
It’s a word that we use all the time. (sorry, I had no other way to say it)
“What’s the use?”
“It’s no use.”
“I feel used.”
“I’m used to that.”
“I have no use for that.”
Yet I believe we consider ‘use’ very little.
What is THE use? The use of an MP3 player. The use of your car. [...]

Each weekday morning, I receive a bubbly, little invite to check out what I may win that day. It could be a business book (or a library of books), or it may be a seminar, CDs, an interview with a famous author, or a bag of crap from the lost and found (they’ve given [...]

Antony is staying on top of AT&T’s apparent misrepresentation of services offered (or at the least inconsistent representation).

Check out Anthony’s post over at Names@Work to see how this one turned out.
Left hand (advertising) meet right hand (website). Apparently AT&T doesn’t go hand-in-hand with itself.
It appears AT&T (or their ad agency) is trying to attach [...]

Being a former Creative Director, I’m concerned with the bad reputation attained by the word “creative” nowadays.
I look at the work of CP&B for Burger King and have a certain respect for the cleverness of the ads and the entertaining quality. I see the Geicko ads and they do a good job of spoofing [...]

Kathy Sierra has written a powerful post that has rippled its way through the blogosphere. You should read her post on Death by Risk Aversion.
Kathy makes a great point, but I’m not sure she goes far enough. If you take it a step further, you would not only be willing to risk your [...]

For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post.
Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website.
Do you still wonder why people don’t put much stock in what you say in YOUR advertising?
Sadly, two-faced advertisers [...]