Casual Fridays

In your opinion, should your business send catalogues?
On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all the same, except for Stockbyte. Each year [...]

I stated an opinion based on an idea of mine.
“Teamwork is huge. It is critical. But without a good idea, you have no reason for a team to exist.”
That’s my opinion. Well, it got toasted in this thread.
I think largely in part because I stated my opinion, but did not explain my idea.
Here’s the [...]

johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks), johnmoore gave a great presentation and left everybody wanting more.
One of my favorite nuggets within the [...]

Thanks to Erica, who pointed out Jones Soda. I knew they accepted submitted photos to use on their product packaging. I didn’t think of them as one that might receive submissions via their website.
Unlike Taco Bell (see Talking Sauce) and Dentyne, Jones Soda has set up galleries of their many labels. What [...]

Ernie Mosteller talks about the silver bullet of advertising.
Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio, outdoor, web.
I’ve come to the same conclusion, and Ernie does a great job [...]

Tuesday I experienced one of the… OK…

THE

biggest business buzz of my life. It’s not everyday that Tom Peters quotes you in his presentation.

I’m still jazzed about this! But I agree with Seth, that’s what Tom does.
Probably the only PowerPoint slide I’ll ever frame.
Thanks Tom!

Last weekend I met with some friends for a little retreat. We reflected on life and looked at how our passions and experiences might be indicating purpose for our lives. As we shared our lives with each other I thought about how I wouldn’t want to do what they do, and they probably [...]

Why do you do what you do?
There’s a question to ask often and answer honestly. Two reasons:
Understanding what drives you can help direct/redirect your decisions.
You might ask why you chose your current occupation. In answering that question, you can discover motives and desires that lead you to your job. Conversely, you may [...]

Per Bruce and (of course) Seth, Gilette has announced they will unveil a 5-blade razor in early 2006.
Somebody please remind me, what is the benefit of multiple blades? Multiple opportunities to cut myself? Originally, I believe they touted that you could get a smooth shave with one stroke of the razor. So, [...]

Advertising and the Christian faith make strange bedfellows.
My wife and I are currently going through a small group study by Crown Financial Ministries. The study is intended to help families apply biblical principals to their money management. One of the points they make is that the more TV you watch, the more catalogs [...]