Category Archives: Personal Brand

Critical Anecdotal Mass

While staying with some relatives, my wife and I visited their church. The pastor began his message with an anecdote, a personal story involving him and his wife during their dating years. The story was humorous and seemed to get the attention of the church congregation. He then continued into a 3-point sermon about… something. …

September 30, 2011 – 8:30 am | By DUST!N | Posted in brand you, Branding, Customer Experience, Personal Brand, Professional Development | Comments (0)

Mighty Might

“People might laugh at me.” “I might lose it all.” “You might say no.” “Might” is mighty. It holds so much power over us. It makes many decisions for us. It enslaves us to the safe and known… as long as we allow it to. By living in the “might” of the moment, we lose …

June 6, 2010 – 5:04 pm | By DUST!N | Posted in brand you, Personal Brand | Tagged , | Comments (2)

Write Your Name in The Margin

The world continues to move at ever-increasing speed. Twitter is not going to slow down for you to catch your breath. Not only is work filling your day, but so are non-profits. Even consumer marketing seems to be vying for your time (“Visit our website.” “Fill out this survey.” “Engage in these conversations.”) instead of …

April 16, 2010 – 11:58 am | By DUST!N | Posted in brand you, Personal Brand, Professional Development, Society, Success | Comments (0)

“Post-It Note” Your Brand

We’ve talked about the difficulty in discerning your unique, personal brand. Here’s an exercise that can help you see a snapshot of your life and/or career, and ultimately help you define the ‘Brand Called You’ (ala Tom Peters). Post-It Note Timeline First, you’ll need three colors of Post-It Notes. In this example, we’ll be using …

January 15, 2010 – 8:00 am | By DUST!N | Posted in brand you, Branding, Personal Brand, Professional Development, Purpose | Comments (2)

The Race and The Chase

Do you remember chasing anything as a kid? … chasing friends while playing tag. … chasing your pet dog as he was running away with the chew toy. … chasing your dad around the house, eventually falling in a heap on the couch and ending in a tickle fight. At some point, many of us …

December 18, 2009 – 8:20 am | By DUST!N | Posted in brand you, human spirit, Personal Brand, Professional Development, Purpose, Success | Comments (0)

Embracing Embarrassment

Fear of failure is overrated. We don’t care as much about failing as we care about being embarrassed. Picture yourself on a baseball team. If there wasn’t a chance of losing the game, it wouldn’t be nearly as exciting to play hardball. The mantra is, “Win as a team and lose as a team.” Still, …

November 6, 2009 – 8:00 am | By DUST!N | Posted in human spirit, Personal Brand, Purpose | Comments (0)

Living Among Critics

Last night, I attended a meeting held by my daughter’s teacher. She was explaining the structure of the class and led us through some sample exercises she uses with the students. Occasionally, she called upon us parents for volunteers to read or give answers. I was stunned by the silence and awkward glances downward. The …

October 10, 2008 – 2:25 pm | By DUST!N | Posted in brand you, human spirit, Personal Brand, Persuasion, Professional Development, Society | Comments (3)

Potential

Hope you had a great November. I’m glad to be back on my blog. Something is wrong with previous comments. They disappeared. I’m trying to fix it. Is feexed. During a recent lunch with a friend, he asked me, “What do you believe Dustin?” I thought for a moment, then his cell phone rang. I …

December 7, 2007 – 4:22 am | By DUST!N | Posted in Human Resources, Personal Brand, Purpose | Comments (3)

Branding in the Third Person

Personal branding can be tricky. It’s difficult to see yourself objectively. It can be hard to judge yourself fairly without overestimating or underestimating your talent or ability. You’ve probably seen self-proclaimed ‘gurus’ who seem laughable, while more impressive people fail to give themselves any credit. Formulating who you are is hard because it’s like the …

August 17, 2007 – 10:47 am | By DUST!N | Posted in brand you, Branding, Personal Brand | Comments (2)

Battling the Generic Brand

I’ve loved, I’ve laughed and cried I’ve had my fill, my share of losing And now, as tears subside, I find it all so amusing To think I did all that And may I say, not in a shy way, “Oh, no, oh, no, not me, I did it my way“ – Frank Sinatra, My …

July 13, 2007 – 11:04 am | By DUST!N | Posted in Branding, Personal Brand, Professional Development, Purpose, Society | Comments (2)

12 Rules for Self Leadership

I love these 12 principles of self-leadership from Rosa Sayat Lifehacker. This is my favorite 5. Learn to love ideas and experiments. Turn them into pilot programs that preface impulsive decisions. Everything was impossible until the first person did i

April 20, 2007 – 4:35 pm | By DUST!N | Posted in Personal Brand, Professional Development | Comments (0)

Tulsa Marketing Events of Interest

Management Impact Wednesday, Feb 28th 2007 BMA Tulsa Luncheon (11:30 -1:00) Jack Hayhow of Opus Communications Focusing on the four key activities of all great managers, Jack will show how great managers provide employees what they need to increase productivity and profit. Jack and his book, Wisdom of the Flying Pig, were featured on Brand …

February 23, 2007 – 5:58 pm | By DUST!N | Posted in Branding, Human Resources, Marketing, Personal Brand, Professional Development | Comments (1)

In Sheep’s Clothing

We’re on the lookout for wolves. You know… back-stabbers, saboteurs, spies and just plain evil-doers. We suspect they’re among us. The wolf in sheep’s clothing. But there’s something much more dangerous in our midst, also masquerading as sheep. This “silent killer” of companies is much harder to find than the wolf. He wears the disguise …

February 16, 2007 – 11:10 am | By DUST!N | Posted in Branding, Customer Experience, Human Resources, Personal Brand, Professional Development, Seth Godin | Comments (2)

The People Brand

If I asked you to name a brand you might mention Coca-Cola, Nike, Apple, or Starbucks. But what is a brand? It’s not just a logo. I could create a logo just like Apple’s. But it doesn’t mean my company will instantly be successful. The brand isn’t just the product. The annals of business are …

February 2, 2007 – 6:29 pm | By DUST!N | Posted in Branding, Personal Brand | Comments (2)

Are Politicians People Too? (Monday morning Quarterback warning)

The race for Lieutenant Governor in Oklahoma was an interesting race. It was especially interesting for me because the Republican candidate Todd Hiett hails from my original hometown of Kellyville, OK. Todd is a little bit older than me, but in a town that size (population of about 1,000) you can’t help but know everyone …

November 10, 2006 – 12:32 pm | By DUST!N | Posted in Branding, Marketing, Personal Brand | Comments (2)