Casual Fridays

Many people feel like they don’t make what they’re worth. The problem is you shouldn’t be paid what you’re worth.
1. Companies can’t afford to pay you what you’re worth. There’s an issue of margins.
2. If you are bent on being paid what you’re worth, then you’ll only consider yourself worth what you can […]

If you follow the concepts of the Wisdom of Crowds, the Generous Web, Mosh Pit Innovation, or Harvesting Collective Genius… you believe in the power of ideas “bubbling up.”
Yet, few companies create an environment conducive to idea sharing. In fact, most companies, bosses, and even employees TRAIN individuals NOT to share ideas by shooting […]

Success is simpler than you think.
Step 1: Be remarkable.
Step 2: Be visible.
Step 3: Be sustainable.
Success is harder than you think.

DUST!N
So, we’re segueing into your book, Warriors, Workers, Whiners & Weasels and you have an accompanying blog with that, which is blog.warriorsandweasels.com. Can you tell me a little bit about the book?
Tim
Well, it’s a management philosophy that I’ve been working with for some time and thought I’d put it down on paper. Basically, what […]

Two posts by Big-Time Gurus recently addressed the same point.

1. Tom Peters:

Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc.

I remain amazed.

2. Seth Godin (read the post to get context)

Sure, she was an annoying nut. But she was passionate about containers, certainly. Smart hiring goes a long way.

Duh, you say? Yet how many businesses really hire people because they’ll be pleasant, chatty, informed, and PASSIONATE (specifically about your core offering)?

We manage our brands.
We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look and feel.
How much difference does it make? Yes, […]

Via the Tom Peters! blog, I was introduced to a great NXTBook (yeah, I had never heard of that either) by Rajesh Setty, Personal Branding for Technology Professionals. It’s a great resource for identifying and promoting your personal brand. Not a technology professional? No problem. There are some examples and points […]

…maybe that’s why I love the concept so much (sorry my CPA friends):
Asset-Based Thinking (non-flash version)

Just think what could be possible if people focused on:
• Opportunities rather than problems
• Strengths more than weaknesses
• What can be done instead of what can’t

Within their material, I see the phrase:

Small Shifts
_____________

Make Seismic Differences

It seems uncanny that I happen […]

… when you can simply advertise with Blue Sheep?
I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand), product, pricing, placement (distribution), and people are unremarkable.
This is Flash-in-the-pan thinking. […]

… jumboSHRIMP Marketing
johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com.

This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa Chapter in March. It just goes to show you that johnmoore is such a contrarian that he even […]