Casual Fridays

If you’re like many others in America, you watch CSI (Crime Scene Investigators). My wife and I are hooked on the show. I could go without some of the gory scenes, but the combination of evidentiary crime solving and character development is apparently appealing to many more people than just me.
The investigators process […]

‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.”
First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services:
Give it away give it away give it away now…
“Eat like a bird and poop like an elephant”
My […]

What’s more valuable than a product to sell? How about a person who’ll buy?
While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement.
The lesson is that the new marketing makes it a lot easier to make products for your customers (instead of having to run around […]

johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks), johnmoore gave a great presentation and left everybody wanting more.
One of my favorite nuggets within the […]

Thanks to Erica, who pointed out Jones Soda. I knew they accepted submitted photos to use on their product packaging. I didn’t think of them as one that might receive submissions via their website.
Unlike Taco Bell (see Talking Sauce) and Dentyne, Jones Soda has set up galleries of their many labels. What […]

As members of the boomer generation exit the workforce will their knowledge, talent, and leadership go with them? Is retirement a landfill of innovation and leadership that never returns into the business ecosystem?

Ernie Mosteller talks about the silver bullet of advertising.
Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio, outdoor, web.
I’ve come to the same conclusion, and Ernie does a great job […]

The 3 Rs of business. R&D, HR, and PR
These should be the fundamentals of any business.

I dropped in on Pause, my guilty pleasure, and Jory has posted her take on Randall Rothenberg’s interesting article in Strategy+Business.
Like Jory, I was taken back by the article and left feeling like it challenges a lot of what we’ve learned from Seth Godin’s Purple Cow and Tom Peters’ WOW! Either I totally misunderstand […]

Last weekend I met with some friends for a little retreat. We reflected on life and looked at how our passions and experiences might be indicating purpose for our lives. As we shared our lives with each other I thought about how I wouldn’t want to do what they do, and they probably […]