Casual Fridays

People are rarely, if ever, satisfied.
We’re not satisfied with fast food customer service, politicians, football officials, nor the price of gas.
Most of all, we’re not satisfied with ourselves. Not with our weight, our salaries, our homes and cars. We’re not satisfied with the time we have for exercise, for fun, for friendships and […]

… when you can simply advertise with Blue Sheep?
I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand), product, pricing, placement (distribution), and people are unremarkable.
This is Flash-in-the-pan thinking. […]

What’s more valuable than a product to sell? How about a person who’ll buy?
While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement.
The lesson is that the new marketing makes it a lot easier to make products for your customers (instead of having to run around […]

johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks), johnmoore gave a great presentation and left everybody wanting more.
One of my favorite nuggets within the […]

Thanks to Erica, who pointed out Jones Soda. I knew they accepted submitted photos to use on their product packaging. I didn’t think of them as one that might receive submissions via their website.
Unlike Taco Bell (see Talking Sauce) and Dentyne, Jones Soda has set up galleries of their many labels. What […]

Ernie Mosteller talks about the silver bullet of advertising.
Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio, outdoor, web.
I’ve come to the same conclusion, and Ernie does a great job […]

The 3 Rs of business. R&D, HR, and PR
These should be the fundamentals of any business.

Per Bruce and (of course) Seth, Gilette has announced they will unveil a 5-blade razor in early 2006.
Somebody please remind me, what is the benefit of multiple blades? Multiple opportunities to cut myself? Originally, I believe they touted that you could get a smooth shave with one stroke of the razor. So, […]

Where are you, your company, your product, your brand, your industry?

OK, I’ll admit that I’m an Apple fan. Having a background in graphics, I have been hooked on Apple products since I was introduced to them in college. I’m used to hearing how the sky is falling and Apple is hanging on by a thread. That’s why I’m so happy to see […]