by dustin | Oct 13, 2006 | Product Management, Society
People are rarely, if ever, satisfied. We’re not satisfied with fast food customer service, politicians, football officials, nor the price of gas. Most of all, we’re not satisfied with ourselves. Not with our weight, our salaries, our homes and cars....
by dustin | Apr 28, 2006 | Advertising, Branding, Marketing, Product Management, Seth Godin
… when you can simply advertise with Blue Sheep? I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand),...
by dustin | Oct 28, 2005 | Advertising, Business Management, Marketing, Product Management, Seth Godin
What’s more valuable than a product to sell? How about a person who’ll buy? While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement. The lesson is that the new marketing makes it a lot...
by dustin | Oct 28, 2005 | Branding, Business Management, Marketing, Product Management
johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks),...
by dustin | Oct 21, 2005 | Advertising, Branding, Product Management, Unconventional Marketing
Thanks to Erica, who pointed out Jones Soda. I knew they accepted submitted photos to use on their product packaging. I didn’t think of them as one that might receive submissions via their website. Unlike Taco Bell (see Talking Sauce) and Dentyne, Jones Soda has...
by dustin | Oct 14, 2005 | Branding, Business Management, Marketing, Product Management, Unconventional Marketing
Ernie Mosteller talks about the silver bullet of advertising. Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio,...
