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	<title>Casual Fridays &#187; Communication</title>
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		<title>The Elephant and the Fruit Fly</title>
		<link>http://thepeoplebrand.com/blog/2010/11/12/the-elephant-and-the-fruit-fly/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-elephant-and-the-fruit-fly</link>
		<comments>http://thepeoplebrand.com/blog/2010/11/12/the-elephant-and-the-fruit-fly/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 17:56:50 +0000</pubDate>
		<dc:creator>DUST!N</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://thepeoplebrand.com/blog/?p=404</guid>
		<description><![CDATA[There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the &#8230; <a href="http://thepeoplebrand.com/blog/2010/11/12/the-elephant-and-the-fruit-fly/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better.</p>
<p>But what if the key indicator of success isn&#8217;t how fast something happens. What if it isn&#8217;t even WHAT happens?</p>
<p>Let&#8217;s leave the tortoise and hare behind for a moment and pick up another fable – the Elephant and the Fruit Fly.</p>
<p>Fruit flies are born quickly. They swarm and die quickly. As soon as one dies, it seems it is replaced by ten others. They are annoying, but you don&#8217;t really remember one more than another&#8230; just that you want to avoid them next time.</p>
<p>What about elephants? They&#8217;re not known for their speed, but seeing one is special. If you saw one today, you&#8217;d probably tell everybody you know about it. They have personality and character. Elephants are memorable. If one dies, it is not easily replaced.</p>
<p>So, here&#8217;s the big question: Between the Elephant and the Fruit Fly, which one does your message resemble?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>When We Repeat&#8230;</title>
		<link>http://thepeoplebrand.com/blog/2008/09/29/when-we-repeat/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-we-repeat</link>
		<comments>http://thepeoplebrand.com/blog/2008/09/29/when-we-repeat/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 12:07:00 +0000</pubDate>
		<dc:creator>DUST!N</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://thepeoplebrand.com/blog/?p=525</guid>
		<description><![CDATA[When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, people remember it. When we repeat something, people remember it. It also sets them up to notice something different. When we repeat &#8230; <a href="http://thepeoplebrand.com/blog/2008/09/29/when-we-repeat/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>When we repeat something, people remember it.<br />
When we repeat something, people remember it. <br />
When we repeat something, people remember it.<br />
When we repeat something, people remember it.<br />
<em>It also sets them up to notice something different.<br />
</em>When we repeat something, people remember it.<br />
When we repeat something, people remember it. <br />
When we repeat something, people remember it.<br />
When we repeat something, people remember it. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Insight vs. Incite</title>
		<link>http://thepeoplebrand.com/blog/2008/09/26/insight-vs-incite/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=insight-vs-incite</link>
		<comments>http://thepeoplebrand.com/blog/2008/09/26/insight-vs-incite/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 12:09:16 +0000</pubDate>
		<dc:creator>DUST!N</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://thepeoplebrand.com/blog/?p=524</guid>
		<description><![CDATA[As the political rhetoric heats up, it&#8217;s interesting to see which messages are insightful and which simply incite. Does this candidate&#8217;s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate &#8230; <a href="http://thepeoplebrand.com/blog/2008/09/26/insight-vs-incite/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As the political rhetoric heats up, it&#8217;s interesting to see which messages are insightful and which simply incite.</p>
<p>Does this candidate&#8217;s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you&#8217;ve always believed?  Does it stir emotions and feelings?  Or does it change the way you think about something?</p>
<p>I don&#8217;t think there&#8217;s anything wrong with inciting.  In fact, I think your message is much more potent if it connects on an emotional level.  </p>
<p>What IS dangerous is incite without any insight.</p>
<p>By attaching a new perspective&#8230; a new way of thinking&#8230; a powerful idea&#8230;  to an emotion, you do more than just PUSH people.  You push them in a different direction.</p>
<p>Push them in the door.</p>
<p>Push them in front of a mirror.</p>
<p>Push them in front of a train.</p>
<p>Big difference.</p>
]]></content:encoded>
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		<title>Effects of Collaboration vs. Conspiracy</title>
		<link>http://thepeoplebrand.com/blog/2008/08/08/effects-of-collaboration-vs-conspiracy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=effects-of-collaboration-vs-conspiracy</link>
		<comments>http://thepeoplebrand.com/blog/2008/08/08/effects-of-collaboration-vs-conspiracy/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 19:10:04 +0000</pubDate>
		<dc:creator>DUST!N</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://thepeoplebrand.com/blog/?p=521</guid>
		<description><![CDATA[Alex requested I expand on the effects of collaborative communication vs. conspiratorial communication Collaboration creates teams of teams. Organizations that encourage collaboration will see greater interdepartmental and interorganizational teamwork. A sense of interdependence creates a desire to involve others in &#8230; <a href="http://thepeoplebrand.com/blog/2008/08/08/effects-of-collaboration-vs-conspiracy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://thepeoplebrand.com/blog/2008/07/02/conspiracy-vs-collaboration/">Alex requested</a> I expand on the effects of collaborative communication vs. conspiratorial communication</p>
<p><strong>Collaboration creates teams of teams.</strong></p>
<p style="padding-left: 30px;">Organizations that encourage collaboration will see greater interdepartmental and interorganizational teamwork.  A sense of interdependence creates a desire to involve others in on the work at hand.</p>
<p><strong>Conspiracy creates lines and sides.<br />
</strong></p>
<p style="padding-left: 30px;">Information is held in silos.  The grain is harvested, then stored where it simply rots.</p>
<p style="padding-left: 30px;">Teams do not grow from shared experiences.  They fight to steal from each other&#8217;s silos of information, recognition and reward.</p>
<p><strong>Conspiracy divides individuals, centering them around lower goals and agendas.</strong></p>
<p style="padding-left: 30px;">Myopia causes conspirators to focus on self-centered goals which don&#8217;t benefit the larger organization(s).  Consequentially, they do not rally followers around them because their vision is narrow, short-sighted and low on impact.</p>
<p><strong>Collaboration unifies individuals around a common, higher goal.</strong></p>
<p style="padding-left: 30px;">By collaborating, individuals and teams discover common goals held across the divide.  By broadening horizons, collaborators broaden their vision and hold onto the higher goals that impact the BIGGER picture.  Consequentially, collaborators attract followers who desire belonging to something bigger than themselves.</p>
<p><strong>Collaboration stimulates growth.</strong></p>
<p style="padding-left: 30px;">Individuals must be empowered in collaborative environments.  Collaboration encourages delegation as the vision and input of direction is bigger than one person.</p>
<p><strong>Conspiracy stunts growth.</strong></p>
<p style="padding-left: 30px;">Long-term, conspiracy mindsets eventually stifle growth.  Conspiracies may have early growth spurts, but are midgets as adults when compared to their potential through collaboration.</p>
<p>Thanks for throwing down the gauntlet Alex!  I hope you and others find this stimulating, and perhaps generate your own beliefs on the effects of collaboration vs. conspiracy.</p>
]]></content:encoded>
			<wfw:commentRss>http://thepeoplebrand.com/blog/2008/08/08/effects-of-collaboration-vs-conspiracy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Conspiracy vs. Collaboration</title>
		<link>http://thepeoplebrand.com/blog/2008/07/02/conspiracy-vs-collaboration/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=conspiracy-vs-collaboration</link>
		<comments>http://thepeoplebrand.com/blog/2008/07/02/conspiracy-vs-collaboration/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 14:26:31 +0000</pubDate>
		<dc:creator>DUST!N</dc:creator>
				<category><![CDATA[Church]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://thepeoplebrand.com/blog/2008/07/02/conspiracy-vs-collaboration/</guid>
		<description><![CDATA[There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against &#8230; <a href="http://thepeoplebrand.com/blog/2008/07/02/conspiracy-vs-collaboration/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>There are two models of communication at play today.</p>
<p><strong>Conspiracy or Collaboration</strong></p>
<p>There are times when conspiracy is a necessary evil.  Most of the time though, conspiracy is a detriment to our relationships.  It limits us and pits us against one another.</p>
<p>Which do you use in your business?</p>
<p>&#8230; in your church?</p>
<p>&#8230; with your friends and family?<img border="none" alt="Conspiracy" id="image502" src="http://thepeoplebrand.com/blog/wp-content/uploads/2008/07/Conspiracy1.gif" /></p>
<div style="text-align: center"><img width="439" height="322" border="none" align="left" alt="Collaboration" id="image501" src="http://thepeoplebrand.com/blog/wp-content/uploads/2008/07/Collaboration1.gif" /></div>
<div style="text-align: center">How do you want others to communicate with you?</div>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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