Casual Fridays

Being a former Creative Director, I’m concerned with the bad reputation attained by the word “creative” nowadays.
I look at the work of CP&B for Burger King and have a certain respect for the cleverness of the ads and the entertaining quality. I see the Geicko ads and they do a good job of spoofing […]

Kathy Sierra has written a powerful post that has rippled its way through the blogosphere. You should read her post on Death by Risk Aversion.
Kathy makes a great point, but I’m not sure she goes far enough. If you take it a step further, you would not only be willing to risk your […]

For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post.
Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website.
Do you still wonder why people don’t put much stock in what you say in YOUR advertising?
Sadly, two-faced advertisers […]

If you haven’t read The Idea Sandbox, then you’re missing out on some creative insights, clever ideas, and just plain fun. The blogger Paul Williams, formerly a contributor to the Brand Autopsy blog, invites you to come play in the sanbox for a bit and see what you walk away with (other than sand […]

We love quick answers.
We’re problem solvers, right?
Especially experts. That’s why most speakers give a Q&A (question and answer session) at the end of their presentations.
There’s not anything truly wrong with this. Except not everything has a quick answer.
In fact, maybe a quick answer isn’t a quick answer. Maybe it’s just the easy […]

The Book of Cool

Ingenious.
The Book of Cool is actually a set of DVDs and a book which document how some of the world’s “coolest people” perform their “coolest tricks.”
This is like the Cliff Notes of cool.
The concept is wicked smart in my opinion. It implies two things:
1. THESE tricks can make you cool.
Are these […]

If you’re like many others in America, you watch CSI (Crime Scene Investigators). My wife and I are hooked on the show. I could go without some of the gory scenes, but the combination of evidentiary crime solving and character development is apparently appealing to many more people than just me.
The investigators process […]

Belief is a powerful thing. It is essentially the driving force behind all of our actions.
In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a theologian of all religions? No. What I […]

Lately, there’s been something churning inside of me. A feeling that there’s something bigger going on.
Have you ever felt that? It’s a sensation that there’s more to what you’re doing than just marketing products. More than just writing blog posts. Like a bee retrieving pollin from flowers in order to make […]

In your opinion, should your business send catalogues?
On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all the same, except for Stockbyte. Each year […]