Casual Fridays

The ever so practical Jakob Nielsen gives his list of Top 10 Web Design Mistakes.
They’re so easy to overcome, yet so often overlooked. In my opinion, at least six of these mistakes are easily fixed with a good blog or simply good content management software.
1. Bad Search
2. PDF Files for Online Reading
3. Not Changing […]

In your opinion, should your business send catalogues?
On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all the same, except for Stockbyte. Each year […]

Thanks to Andrea Learned’s posts on Artistic Tile’s ads this week, was one of those weeks where I wish I didn’t restrict myself to only updating this blog on Fridays.
Concerning Artistic Tile’s provocative ads, Carole Fuller (Director of Strategic Marketing for Smith College) decided to contact the tile company’s VP of Marketing. In her […]

Andrea Learned’s series of posts this week points to the dirty grout surrounding these tile ads.
The problem with ads like these is that they work… temporarily. They get attention and may even get a “decent” response (greater than 2% - wow). But, they’re short-sighted. They don’t create long-term conversations with the market […]

OK, so bloggers like Andrea Learned and Jory Des Jardins have me thinking I’ve ignored women too much in my marketing. But that wasn’t enough, CNN had to tell me that I’ve ignored them in web design as well.
This cnn.com article reports that 94% of websites show a masculine orientation while only 2% show […]

I was talking with my brother-in-law a while back and we were talking shop. He is a manager within a large software corporation. Somehow the conversation lead him to discuss how their consumer software has changed over the last few years.
Over the course of time we just kept adding more and […]

Seems like everyone is getting into the “act” today. Author Dan Pink wrote a short article for Fast Company entitled How To Act Like A Designer.
Stating, “If you’re in any business, you’re in the design business.” he gives 5 tips on sharpening your design acumen. Now, I don’t think Dan got any ideas […]