Casual Fridays

… when you can simply advertise with Blue Sheep?
I think Blue Sheep is a great example of the mindset of most advertisers and marketers today. The effort to be different is focused almost exclusively on the promotion. Meanwhile, their positioning (brand), product, pricing, placement (distribution), and people are unremarkable.
This is Flash-in-the-pan thinking. […]

… jumboSHRIMP Marketing
johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com.

This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa Chapter in March. It just goes to show you that johnmoore is such a contrarian that he even […]

According to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action (similar to Halo).

It is interesting to see Burger King focus so hard on the […]

In working with a client I have been asking the question, “Why do your customers remain loyal?” I’ve gotten different answers for what is at the top of the list. But there is something consistently at the bottom:
Consistency and reliability.
Consistency is not seen as a priority for them. Honestly, I don’t blame […]

Bob Bly shares some points from copywriter Clayton Makepeace on why benefit headlines don’t work.
He also shares a solution: address the reader’s skepticism.

johnmoore of Brand Autopsy referred to a NY Times article in his post, Harvesting Collective Genius. The article outlines how Rite-Solutions uses an internal stock exchange for the submission of ideas in which employees invest part of their allocated $10k fantasy funds. johnmoore also quotes from the book, Ideas are Free, mentioning the […]

For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post.
Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website.
Do you still wonder why people don’t put much stock in what you say in YOUR advertising?
Sadly, two-faced advertisers […]

The Book of Cool

Ingenious.
The Book of Cool is actually a set of DVDs and a book which document how some of the world’s “coolest people” perform their “coolest tricks.”
This is like the Cliff Notes of cool.
The concept is wicked smart in my opinion. It implies two things:
1. THESE tricks can make you cool.
Are these […]

With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge.
But this is a time of giving, right? So, in that spirit here are a few links to some […]

click graphic to see enlarged image.
Maybe that explains why Gorgeous does nothing to EARN it.
This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a website where it is oh, so easy to […]