Casual Fridays

With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge.
But this is a time of giving, right? So, in that spirit here are a few links to some [...]

click graphic to see enlarged image.
Maybe that explains why Gorgeous does nothing to EARN it.
This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a website where it is oh, so easy to [...]

So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment doesn’t imply a noticable investment.
I used to have a whole life insurance policy. [...]

‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.”
First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services:
Give it away give it away give it away now…
“Eat like a bird and poop like an elephant”
My [...]

Belief is a powerful thing. It is essentially the driving force behind all of our actions.
In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a theologian of all religions? No. What I [...]

Practicing our telepathy, John Moore (of Brand Autopsy) and I struck a similar chord on our most recent posts. Citing an Adweek article, John takes issue with RadioShack’s VP of Marketing and Brand Communication, Kieran Hannon.
“We want to entertain [consumers] and make RadioShack relevant and exciting again for people [...]

I attended a marketing association meeting yesterday. I don’t usually attend this group’s meetings because they tend to focus on only one of the 4 Ps of marketing - Promotion (go figure). This time looked different though. The summary of the presentation was as follows:
Let’s face it. Our marketing world is [...]

In your opinion, should your business send catalogues?
On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all the same, except for Stockbyte. Each year [...]

I stated an opinion based on an idea of mine.
“Teamwork is huge. It is critical. But without a good idea, you have no reason for a team to exist.”
That’s my opinion. Well, it got toasted in this thread.
I think largely in part because I stated my opinion, but did not explain my idea.
Here’s the [...]

How’s that old saying go? There’s nothing new under the sun. Seems like that has never been more true.
I know I quote and reference Seth Godin a lot. But sometimes what I love about his writings is not even the main idea. It’s what lies in the periphery of his topic. [...]