Casual Fridays

What’s more valuable than a product to sell? How about a person who’ll buy?
While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement.
The lesson is that the new marketing makes it a lot easier to make products for your customers (instead of having to run around [...]

johnmoore of Brand Autopsy was gracious enough to pay a visit to us business marketers in Tulsa at this month’s Business Marketing Association meeting. Speaking on Starbucks Tribal Knowledge (Business and Marketing Lessons Learned from Working Inside Starbucks), johnmoore gave a great presentation and left everybody wanting more.
One of my favorite nuggets within the [...]

As members of the boomer generation exit the workforce will their knowledge, talent, and leadership go with them? Is retirement a landfill of innovation and leadership that never returns into the business ecosystem?

Ernie Mosteller talks about the silver bullet of advertising.
Integrated agencies have sort of the right idea. Problem is, what they’re integrating is the web and traditional media. By my count, now that’s five ways to deliver an advertising message: TV, print, radio, outdoor, web.
I’ve come to the same conclusion, and Ernie does a great job [...]

I was talking with a marketing colleague, Jason, the other day about whether or not faith and advertising can coexist. I shared with him Seth’s perspective that there are no side effects, and as marketers we need to ask if we’re OK with the effects of the products we promote. We came up [...]

OK, fess up time. I’m a Taco Bell junkie. Also, for some strange reason I really like the phrases on the sauce packets. Several of the phrases are cute and clever. I’m just surprised you can’t submit suggestions for phrases on Taco Bell’s website. Actually, there’s not even a mention [...]

Why do you do what you do?
There’s a question to ask often and answer honestly. Two reasons:
Understanding what drives you can help direct/redirect your decisions.
You might ask why you chose your current occupation. In answering that question, you can discover motives and desires that lead you to your job. Conversely, you may [...]

Per Bruce and (of course) Seth, Gilette has announced they will unveil a 5-blade razor in early 2006.
Somebody please remind me, what is the benefit of multiple blades? Multiple opportunities to cut myself? Originally, I believe they touted that you could get a smooth shave with one stroke of the razor. So, [...]

Advertising and the Christian faith make strange bedfellows.
My wife and I are currently going through a small group study by Crown Financial Ministries. The study is intended to help families apply biblical principals to their money management. One of the points they make is that the more TV you watch, the more catalogs [...]

Where are you, your company, your product, your brand, your industry?