Casual Fridays » Permission Marketing http://thepeoplebrand.com/blog Home of The People Brand Consulting. Fri, 27 Apr 2012 17:54:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Building Mom and Pop Websites: 5 Questions to Ask http://thepeoplebrand.com/blog/2007/01/26/building-a-mom-and-pop-website-5-questions-to-ask/?utm_source=rss&utm_medium=rss&utm_campaign=building-a-mom-and-pop-website-5-questions-to-ask http://thepeoplebrand.com/blog/2007/01/26/building-a-mom-and-pop-website-5-questions-to-ask/#comments Fri, 26 Jan 2007 19:30:01 +0000 DUST!N http://thepeoplebrand.com/blog/2007/01/26/building-a-mom-and-pop-website-5-questions-to-ask/ Continue reading →]]> My friend Jason, who is a web developer, asked the question

Is there any value in “brochure” type web sites?

Not much, I think. Here’s why:

My philosophy is that “Mom and Pops” are better served by following a permission marketing approach with websites.

1. How can I create content people will COME BACK to read?

time-sensitive, changes often, relevant, anticipated

2. If I want to do #1, how do I manage it?

content management system, allocate employee time

3. If I’m creating content, how can I best leverage it?

blog, email newsletter, printed newsletter, op-ed piece

4. Can I send email coupons that customers can abuse without it hurting me?

(because they will take advantage)

5. Can I create offers they will relay to their friends?

forward to a friend link, create value

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