Category Archives: Persuasion

How do you relate to memes?

A meme is defined as “an idea, behavior or style that spreads from person to person within a culture.” This could be anything from fauhawks, to LOL Cats to how you practice religion or whether or not you recycle. We often unconsciously make decisions on how we relate to these memes. We can easily consume and be …

October 21, 2011 – 7:00 am | By DUST!N | Posted in memes, Persuasion, Society | Comments (0)

Living Among Critics

Last night, I attended a meeting held by my daughter’s teacher. She was explaining the structure of the class and led us through some sample exercises she uses with the students. Occasionally, she called upon us parents for volunteers to read or give answers. I was stunned by the silence and awkward glances downward. The …

October 10, 2008 – 2:25 pm | By DUST!N | Posted in brand you, human spirit, Personal Brand, Persuasion, Professional Development, Society | Comments (3)

Insight vs. Incite

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the …

September 26, 2008 – 7:09 am | By DUST!N | Posted in Advertising, Communication, Marketing, Persuasion | Comments (0)

Adequate Superfluence

While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in Broken Arrow, OK). Tony used this Derren Brown video clip as an …

June 27, 2008 – 9:49 am | By DUST!N | Posted in Advertising, Persuasion, Viral Marketing | Comments (2)

Good In A Room

Sometimes it’s harder to blog once a week than everyday. So, I’m going to start blogging as much as possible to get out of the funk I’ve been in. Should make things a bit more organic and not so planned. Just read a Tom Peters “Cool Friends” interview from a few weeks ago with Stephanie …

June 18, 2008 – 10:20 am | By DUST!N | Posted in books, Ideas, Persuasion, Tom Peters! | Comments (0)