Persuasion Category

Last night, I attended a meeting held by my daughter’s teacher. She was explaining the structure of the class and led us through some sample exercises she uses with the students.
Occasionally, she called upon us parents for volunteers to read or give answers.
I was stunned by the silence and awkward glances downward.
The teacher shared [...]

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite.
Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the way [...]

Adequate Superfluence

In: Advertising, Persuasion, Viral Marketing

While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in Broken Arrow, OK).
Tony used this Derren Brown video clip as an [...]

Good In A Room

In: Ideas, Persuasion, Tom Peters!, books

Sometimes it’s harder to blog once a week than everyday. So, I’m going to start blogging as much as possible to get out of the funk I’ve been in. Should make things a bit more organic and not so planned.
Just read a Tom Peters “Cool Friends” interview from a few weeks ago with [...]

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The Casual Fridays blog is about business in blue jeans. It's about doing the REAL hard work of today. Pausing, thinking and asking the questions others won't ask.

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