by dustin | Apr 21, 2014 | Communication, Marketing, Persuasion
Years ago, I was invited to speak at a conference. My topic was internet marketing, but I realized this particular industry was not known for being tech savvy. I asked whether attendees would have websites to improve or if they would be wondering why they should start...
by dustin | Oct 21, 2011 | memes, Persuasion, Society
A meme is defined as “an idea, behavior or style that spreads from person to person within a culture.” This could be anything from fauhawks, to LOL Cats to how you practice religion or whether or not you recycle. We often unconsciously make decisions on...
by dustin | Oct 10, 2008 | brand you, human spirit, Personal Brand, Persuasion, Professional Development, Society
Last night, I attended a meeting held by my daughter’s teacher. She was explaining the structure of the class and led us through some sample exercises she uses with the students. Occasionally, she called upon us parents for volunteers to read or give answers. I...
by dustin | Sep 26, 2008 | Advertising, Communication, Marketing, Persuasion
As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent? Or does it simply stimulate...
by dustin | Jun 27, 2008 | Advertising, Persuasion, Viral Marketing
While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in...
by dustin | Jun 18, 2008 | books, Ideas, Persuasion, Tom Peters!
Sometimes it’s harder to blog once a week than everyday. So, I’m going to start blogging as much as possible to get out of the funk I’ve been in. Should make things a bit more organic and not so planned. Just read a Tom Peters “Cool...
