A Vision of Possibility

I have been reading Roz and Benjamin Zander’s FASCINATING book called The Art of Possibility. I have known of Benjamin Zander, conductor of the Boston Philharmonic Orchestra, through friends who have heard him speak and more recently by his famous TED talk.  Even though his presentation at TED is highly inspirational, I was not prepared for how incredibly mind-opening the book, which he penned with his wife, would be.

Many of the ideas within the book would be hard to share in a short blog post, but one passage describing vision is a good indication of how the couple gives illuminating advice not only for business, but for life:

A vision becomes a framework for possibility when it meets certain criteria that distinguish it from the objectives of the downward spiral. Here are the criteria that enable a vision to stand in the universe of possibility:
  • A vision articulates a possibility
  • A vision fulfills a desire fundamental to humankind, a desire with which any human being can resonate. It is an idea to which no one could logically respond, “What about me?”
  • A vision makes no reference to morality or ethics, it is not about a right way of doing things. It cannot imply that anyone is wrong.
  • A vision is stated as a picture for all time, using no numbers, measures, or comparatives. It contains no specifics of time, place, audience, or product.
  • A vision is free-standing – it points neither to a rosier future, nor to a past in need of improvement. It gives over its bounty now. If the vision is “peace on earth,” peace comes with its utterance. When “the possibility of ideas making a difference” is spoken, at that moment ideas do make a difference.
  • A vision is a long line of possibility radiating outward. It invites infinite expression, development, and proliferation within its definitional framework.
  • Speaking a vision transforms the speaker. For that moment the “real world” becomes a universe of possibility and the barriers to the realization of the vision disappear.

Later, Zander gives an example of HP Labs realizing a tiny shift transformed their competitive mission statement from aspiring to “be the best industrial lab in the world” to “be the best lab for the world” to  ”HP For the World.” It had now become a real vision.

During this time of economic uncertainty and workplace malaise, what better use of your focus, time and energy exists outside of putting forth and joining others behind a vision of true possibility?

Lessons from the Sock Drawer

Socks

In our current economic situation, are you finding repeat business or intermittent sales?

This may sound crazy, but the difference may be found in your sock drawer.  I’ll explain in a minute.  First, I want to point you to a story about a Chicago cupcake boutique.  Molly’s Cupcakes, located in Lincoln Park, serves gourmet cupcakes to their patrons. During a recession, one would expect sales to suffer. When several competitors pop up during a recession, one might expect the worst.  This story from Medill Reports shows otherwise:

“Everytime a new cupcake place has opened, our sales have gone up,” said John Nicolaides, who owns Molly’s Cupcakes with his brother. “I’ve noticed it because four have opened since we opened and it’s always been positive for us. In some regard, I want another one to open so we can have more sales.”

This seems so odd in our zero-sum mindset.

More Competition + Poor Economy = Fewer Sales (right?)

Wrong.

How does this work?  When you open your dresser, which pair of socks is the easiest to grab?

The top pair.

The pairs of socks below are harder to get to, and therefore get used less. The socks underneath can complain about their lot in life, but this is just how it is.

So, if your business isn’t the “top sock,” what can you do?  You do have a few choices.

  1. Be a different kind of sock.
    In a drawer of white tube socks, dress socks get their own space.
    Socks like LittleMissmatched may get a drawer of their own.
  2. Become the top sock.
    This is probably harder to do than being different.
    Remember the Microsoft Zune?
  3. Don’t be a sock at all.
    Redefine yourself completely.
    Maybe instead of competing with Molly’s Cupcakes, you can create a line of ingredients and tools for parents to bake gourmet cupcakes with their kids. You start selling memories of quality time instead of just a dessert.

So, if you’re wondering if you can fight off the competition during the recession… SOCK IT TO ‘EM!! (sorry, I couldn’t resist)