Casual Fridays

Brian Carol of B2B Lead Generation Blog talks about events in his podcast, How Trigger Events improve Lead Generation. It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events.
Brian also gives some great resources for research like Hillsearch toward the end of the podcast. […]

An actor looks for events in the scene he/she is playing. Events are changes. Could be a revelation of knowledge, a burst of anger because of careless words, or a number of other elements.
I was directing two actresses this week in a training exercise. The scene began with one sitting on the […]

Here’s a great example of marketing mystery. The box below was sent to owners of ISPs.

Inside was a fortune cookie with the URL “whatsmyfortune.com” imprinted on its slip of paper.
No salesheet.
No business card.
No fancy graphics (yikes! designers).
How mysterious.
By the time you go to the website, you’re committed to find out the rest of […]

Relationship
In his book Audition, Michael Shurtleff gives twelve guideposts for actors to follow in order to “get the part.” The first guidepost mentioned is relationship. Shurtleff stresses the importance of understanding your character’s relationship with the other characters in the scene. He encourages actors to ask themselves “feeling questions” about their emotional […]

Ever feel theatrical as you conceptualize a 4×6 postcard? Like the Denzel of direct mail or the Kidman of campaigns? Maybe you should because, whether you know it or not, you’re using some of the very same principals for your marketing as Hollywood uses in acting. That may sound silly to you, […]