Scars

One of our children broke an arm two weeks ago (hence the missing post that Friday). As people found out about it, I heard many stories about how they or their children had similar experiences. After having these stories shared with me, I felt a sense of fraternity with a new group of people. It reminded me of something I posted on my first blog, which wasn’t about marketing or business… just life. I thought I’d re-post it here today:

Scars

The other day I was shaving and ouch!! I cut my chin. I looked in the mirror and realized that I cut myself because of a scar. The skin was raised a bit by the scar and the blade just nicked it. This scar was the result of an incident when I was two or three years old. While running through my grandma’s kitchen, I tripped and bust my chin open on her linoleum floor. Most people don’t even know I have a scar on my chin. It is on the bottom of the ball of my chin and isn’t noticeable unless I raise my lower lip upward dramatically. I don’t even notice it very often. I hadn’t thought about it in ages, yet it was still there waiting for a hasty blade to bring it to my attention.

We all have scars. Some are from childhood incidents like mine. Others are even harder to see. They’re emotional, psychological, or spiritual. Nevertheless, they are still scars and they wait for some hasty action, ill-spoken word, or reminder of the past to reveal them.

As a volunteer drama director I see this happen occasionally with actors. We will be working on a scene and something triggers an emotion… the actor loses it. We usually take a break and I talk with the actor. Often, something in the scene or about the character revealed something to actor about his/herself. Not surprising since that is what most writers attempt to do. They want people to relate and respond to the story and/or the characters.

My wife Tammy and I were watching Message in a Bottle one evening. Although it is a rather drab movie with suspect acting, there was a moment that shot me to pieces. (Warning: Possible spoiler if you haven’t seen the movie.) One of the characters receives a phone call to find out that a loved one was killed in an accident. On the surface this seems like nothing incredible. This happens in other movies. This time though, I fell apart. The phone call reminded me of one I had received a few months before. A call telling me two friends of ours had died in a plane accident. The scar was reopened without warning and quite abruptly.

What do we do? We can’t walk on eggshells around everyone worrying that we might unwittingly tear open what time has worked so hard to heal. This would paralyze our ability to communicate and ultimately connect with people.

The best answer I have comes from Lethal Weapon 3 (not a typical fount of wisdom, but give me a moment).  There is a scene in this movie where Mel Gibson and Renee Russo’s characters start showing their scars to each other. They take it to extremes by beginning to disrobe, but that’s beside the point. They share their stories through these scars. This is where they fall for each other. Why? Because he relates to her. She understands where he’s been. They connect. What if that’s the point?

What if we have the scars so we can share them with others? So we can relate to one another. Sharing our hurt and hopefully our healing with people who may have similar stories of their own. It’s hard. There’s a fear that people may be disgusted by our scars or maybe they will reopen the wound somehow. That fear however, should not impede us from sharing with the right people at the right moment.

It may be worth a nick on the chin to engage someone’s heart.

Battling the Generic Brand

WWDPD

I’ve loved, I’ve laughed and cried
I’ve had my fill, my share of losing
And now, as tears subside, I find it all so amusing
To think I did all that
And may I say, not in a shy way,
“Oh, no, oh, no, not me, I did it my way

- Frank Sinatra, My Way

As popular as it is, I know there’s a lot of people who don’t like that song. They find it arrogant and self-centered. And, left to itself, I suppose it is.

But, isn’t there something inside you that says, “Yeah, that’s what I want.”?

I think we all have that. I also believe we were each created with a unique purpose in life. And if we truly seek out “our way” we will have to tap into that purpose we were given… not just selfish desires.

Very few of us do, though. Instead, we look for some sort of standardization to make us comfortable. What would a good business leader do in this circumstance? What would a good mom do here? What would a good husband say now?

We look to the generic.

We even ask “What would Jesus do?” or WWJD for short. Maybe asking this is a good step in the right direction toward finding a moral compass, but I don’t know what a first century carpenter would do about managing his email inbox or explaining the birds and the bees to his daughter.

Models, mentors and case studies are great. But it seems like we’re starving for a means of expressing “our way.” We personalize our iPods, coffee, t-shirts, Scions and stuffed animals. I think it’s because we’re living generic lives.

Have you ever asked, “How was I created to deliver this presentation?” Or “What talents and experience can I use to show my husband how much I love him?” Maybe you’ll choose a personal story over a PowerPoint slide. Or you’ll eschew the Hallmark card in favor of writing a song from your heart.

May you say, not in a shy way, you did it Your Way.

eDissonance?


I was doing research on an upcoming project recently. While looking for examples of the eHarmony.com ads, I came across this post on Adfreak.

Maybe I’m naive, but I had no idea people found the eHarmony ads so offensive/repulsive.

Here’s a comment from a viewer YouTube:

They are annoying beyond belief. The people in them are a bunch of yuppie losers who like to show affection on TV and rub it in everyone’s faces. They all need to die.

Wow! I knew some people didn’t like the Apple vs. PC ads, but this really throws me.

What are your thoughts? Do you like these commercials or hate them? Do you have any idea why someone would hate them enough to make an implied death threat?

Business as Usual

I missed blogging last week. There’s a story behind that.

I play basketball at 5:45 AM every Tuesday and Thursday. It may sound crazy to play basketball that early, but it allows me to do something I enjoy without interferring with my family time in the evenings.

Last Thursday I didn’t feel very well after basketball. Maybe fatigued because I stayed up to late Wednesday night, or maybe I was dehydrated. Either way, I didn’t do anything about it. Business as usual.

By Noon, I had developed a bad headache so I took a 20 minute nap. It didn’t work. By 3:00 PM, I had a migraine. Then I felt nauseated and began to have cold sweats. I pulled off my sweater since I was wearing my button-down shirt underneath. My hands started trembling and I felt very light headed.

I went to my partner’s office and told her what was up. She looked worried. “You have no color in your face. Are you OK? Do you need to see a doctor?”

My doctor was out of town and the other physician in his practice was booked tight. They recommended minor emergency care.

At this point, the whole office is involved. Prodding me to drink fluids and rest. They all seemed very concerned and I was actually a little embarrassed about the office coming to a halt because of me. Still, it was nice to know they cared.

I opted to take another nap in my office instead of going to minor emergency care. I woke up an hour later, a little groggy but without any migraine symptoms.

There’s more to this story than just the reason I didn’t blog last week. There’s more than just bragging on our staff and their compassion.

I think we all have moments like this. We have a nagging sense that something’s wrong (physically, emotionally, spiritually), but we go on with business as usual. The nagging sense develops into a headache – an argument with our spouse – mounting financial issues – and we try to handle it quietly, acting like everything is “fine.” If we’re unfortunate (or maybe we’re truly fortunate in the long run), our problem manifests into something debilitating. Knocking us out of our rhythm. We can no longer ignore it. We want go on with business as usual. We ask for help. Hopefully we receive it.

Where are you right now? Do you have that nagging sense? A headache? Maybe you’re on the verge of a minor emergency. Business as usual won’t cut it. Don’t be afraid to be honest, be real, ask for and receive help.

The Old Old is the New New

I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do.

Of course trends come and go and come back again. That’s nothing new. But it has made me think about how some of the recent trends in marketing are not new, but old. When business became modern, the old way became passé. In our postmodern world, old has become new:

Old Old is the New new

*see Brand Autopsy’s High-Tech vs. High-Touch post

**see Seth Godin

7 Business Lessons of the Prodigal Son

You’ve probably heard of the prodigal son, and you probably also know it originates from a story Jesus told. (you can read it here)

What you probably don’t think about is how it relates to your company.

Oh boy, does it.

Here are lessons from this story that we can apply to business today:

1. The son wanted instant gratification.
‘Father, I want right now what’s coming to me.’
It’s part of human nature. We want what’s coming to us NOW. Employees are no different. Don’t expect them to easily embrace long-range goals and rewards.

2. The father let his son make a mistake.
“So the father divided the property between them.”
We spend so much time, energy and other resources saving people from their mistakes or preventing them from failing that we keep them from learning the lessons that come along with the experience.

Counter the question, “Can I afford for him to make this mistake?” with “Can I afford for him to not learn the lesson?” Mistakes are investments.

3. The son knew he could return.
I’m going back to my father.”
We join this story in the middle of life. The father has raised his sons with a knowledge of who their daddy is. He is not unforgiving. He will let them return.

Do you instill that same confidence in your employees? Do you dispense grace or punishment?

4. The son was greeted before he got to the door.
“When he was still a long way off, his father saw him. His heart pounding, he ran out, embraced him, and kissed him.”
In the culture of Jesus’ time, someone like this prodigal son would be shamed as he tried to re-enter his home town. The father knew this. He beat the accusers to the punch by running to his son before they could judge him.
Do you leave your employees to the wolves when they make a mistake? What if you beat the accusers to the punch? Show acceptance before they can judge.

5. The father did not demote his son.
“Put the family ring on his finger and sandals on his feet.”
If we assign someone to a role in our company, does one mistake (even a huge one) mean they would perform better in a lesser role? Like lesson #2 states, maybe they learn from the mistake. Maybe now they’re even better suited for the role they’ve assumed.

6. The older brother was embittered.
“The older brother stalked off in an angry sulk and refused to join in [celebrating his brother's return].”
Be prepared. Forgiveness may upset competent coworkers. Those who feel they don’t need grace may not be happy when others receive it.

7. The return was celebrated.
“We’re going to feast! We’re going to have a wonderful time!”
Do you celebrate the lessons learned? Do you celebrate risks taken? Mistakes do not necessitate failures. Celebrate growth. Celebrate the community that stimulates growth.

Don’t Forget the Change

People are rarely, if ever, satisfied.

We’re not satisfied with fast food customer service, politicians, football officials, nor the price of gas.

Most of all, we’re not satisfied with ourselves. Not with our weight, our salaries, our homes and cars. We’re not satisfied with the time we have for exercise, for fun, for friendships and family.

And we’re ready to change.

What does your product do to change me? How does your store, church, firm, agency, book, movie, music, PowerPoint preso, shoe, gym… help me make the changes I so badly desire?

I think most don’t help us change.  I think too often, they simply manage to help us maintain the status quo.

Is that enough?