Casual Fridays

Belief is a powerful thing. It is essentially the driving force behind all of our actions.
In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a theologian of all religions? No. What I [...]

This just seems like an appropriate way to get ready for the Thanksgiving holiday.
Thanks Ernie!

Lately, there’s been something churning inside of me. A feeling that there’s something bigger going on.
Have you ever felt that? It’s a sensation that there’s more to what you’re doing than just marketing products. More than just writing blog posts. Like a bee retrieving pollin from flowers in order to make [...]

I stated an opinion based on an idea of mine.
“Teamwork is huge. It is critical. But without a good idea, you have no reason for a team to exist.”
That’s my opinion. Well, it got toasted in this thread.
I think largely in part because I stated my opinion, but did not explain my idea.
Here’s the [...]

How’s that old saying go? There’s nothing new under the sun. Seems like that has never been more true.
I know I quote and reference Seth Godin a lot. But sometimes what I love about his writings is not even the main idea. It’s what lies in the periphery of his topic. [...]

If you haven’t heard about the bird flu (AKA avian flu/AKA H5N1), turn on the evening news sometime.
If you have heard about this threatening pandemic, how sure are you of it’s innevitable entrance into the U.S.? Do you think it will be confirmed in America by the end of the year? [...]

I was talking with a marketing colleague, Jason, the other day about whether or not faith and advertising can coexist. I shared with him Seth’s perspective that there are no side effects, and as marketers we need to ask if we’re OK with the effects of the products we promote. We came up [...]

Why do you do what you do?
There’s a question to ask often and answer honestly. Two reasons:
Understanding what drives you can help direct/redirect your decisions.
You might ask why you chose your current occupation. In answering that question, you can discover motives and desires that lead you to your job. Conversely, you may [...]

Advertising and the Christian faith make strange bedfellows.
My wife and I are currently going through a small group study by Crown Financial Ministries. The study is intended to help families apply biblical principals to their money management. One of the points they make is that the more TV you watch, the more catalogs [...]

Do you work within an organism or an organization?
What’s the difference?
If one part of the organism hurts, the other parts feel the pain as well.
An organism tries to keep its body intact. It prefers to heal rather than amputate.
Parts of an organism work in conjunction. The eyes can give guidance to [...]