Casual Fridays

Use.
It’s a word that we use all the time. (sorry, I had no other way to say it)
“What’s the use?”
“It’s no use.”
“I feel used.”
“I’m used to that.”
“I have no use for that.”
Yet I believe we consider ‘use’ very little.
What is THE use? The use of an MP3 player. The use of your car. […]

Being a former Creative Director, I’m concerned with the bad reputation attained by the word “creative” nowadays.
I look at the work of CP&B for Burger King and have a certain respect for the cleverness of the ads and the entertaining quality. I see the Geicko ads and they do a good job of spoofing […]

Kathy Sierra has written a powerful post that has rippled its way through the blogosphere. You should read her post on Death by Risk Aversion.
Kathy makes a great point, but I’m not sure she goes far enough. If you take it a step further, you would not only be willing to risk your […]

Are you spending all of your time trying to convert people to your product, service, church, organization, or political party?
Get ready for the long, hard road ahead.
I’m not saying that it won’t work, I’m not even saying it won’t be worth it. It is just a very difficult, yet strangely widely accepted, road to […]

John Stanko has a great example of someone who was surviving, but discovered how to thrive. A consultant who is killing time playing a hotel lobby piano is approached by a man…
The man asked, “Do you work at the hotel?” I said, “Oh, no, no, no. I’m a consultant. I’m busy trying to change […]

Belief is a powerful thing. It is essentially the driving force behind all of our actions.
In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a theologian of all religions? No. What I […]

This just seems like an appropriate way to get ready for the Thanksgiving holiday.
Thanks Ernie!

Why do you do what you do?
There’s a question to ask often and answer honestly. Two reasons:
Understanding what drives you can help direct/redirect your decisions.
You might ask why you chose your current occupation. In answering that question, you can discover motives and desires that lead you to your job. Conversely, you may […]

Advertising and the Christian faith make strange bedfellows.
My wife and I are currently going through a small group study by Crown Financial Ministries. The study is intended to help families apply biblical principals to their money management. One of the points they make is that the more TV you watch, the more catalogs […]