Category Archives: Purpose

“Post-It Note” Your Brand

We’ve talked about the difficulty in discerning your unique, personal brand. Here’s an exercise that can help you see a snapshot of your life and/or career, and ultimately help you define the ‘Brand Called You’ (ala Tom Peters). Post-It Note Timeline First, you’ll need three colors of Post-It Notes. In this example, we’ll be using …

January 15, 2010 – 8:00 am | By DUST!N | Posted in brand you, Branding, Personal Brand, Professional Development, Purpose | Comments (2)

The Race and The Chase

Do you remember chasing anything as a kid? … chasing friends while playing tag. … chasing your pet dog as he was running away with the chew toy. … chasing your dad around the house, eventually falling in a heap on the couch and ending in a tickle fight. At some point, many of us …

December 18, 2009 – 8:20 am | By DUST!N | Posted in brand you, human spirit, Personal Brand, Professional Development, Purpose, Success | Comments (0)

Embracing Embarrassment

Fear of failure is overrated. We don’t care as much about failing as we care about being embarrassed. Picture yourself on a baseball team. If there wasn’t a chance of losing the game, it wouldn’t be nearly as exciting to play hardball. The mantra is, “Win as a team and lose as a team.” Still, …

November 6, 2009 – 8:00 am | By DUST!N | Posted in human spirit, Personal Brand, Purpose | Comments (0)

Potential

Hope you had a great November. I’m glad to be back on my blog. Something is wrong with previous comments. They disappeared. I’m trying to fix it. Is feexed. During a recent lunch with a friend, he asked me, “What do you believe Dustin?” I thought for a moment, then his cell phone rang. I …

December 7, 2007 – 4:22 am | By DUST!N | Posted in Human Resources, Personal Brand, Purpose | Comments (3)

Moleskine Sketch #1 – Conformity

September 28, 2007 – 6:07 am | By DUST!N | Posted in brand you, Creativity, Moleskine Sketch, Purpose | Comments (0)

Scars

One of our children broke an arm two weeks ago (hence the missing post that Friday). As people found out about it, I heard many stories about how they or their children had similar experiences. After having these stories shared with me, I felt a sense of fraternity with a new group of people. It …

August 3, 2007 – 8:59 am | By DUST!N | Posted in Personal/Family, Purpose, Society | Comments (0)

Battling the Generic Brand

I’ve loved, I’ve laughed and cried I’ve had my fill, my share of losing And now, as tears subside, I find it all so amusing To think I did all that And may I say, not in a shy way, “Oh, no, oh, no, not me, I did it my way“ – Frank Sinatra, My …

July 13, 2007 – 11:04 am | By DUST!N | Posted in Branding, Personal Brand, Professional Development, Purpose, Society | Comments (2)

Resurrection

Sometimes, death surrounds us. Like the slow, innevitable death of a dream. Maybe it’s the painful death of a relationship with someone you cared for deeply. It could simply be the death of passion for anything in your life… including your career. This weekend carries with it a beautiful story of redemption and renewing. The …

April 6, 2007 – 2:55 pm | By DUST!N | Posted in Purpose, Spirituality | Comments (0)

The Old Old is the New New

I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do. Of course trends come and go and …

December 1, 2006 – 11:15 am | By DUST!N | Posted in Marketing, Purpose, Seth Godin, Society, Unconventional Marketing | Comments (2)

Making Your Own Measuring Stick

Earlier this week I mentioned this was possibly Seth’s most important post. Why do I say that?  Because as a society, we allow others to define success.  So we end up striving hard and sacrificing much in order to acheive someone else’s definition of success.  Living for too little a goal. My take on life …

September 23, 2006 – 11:16 pm | By DUST!N | Posted in Branding, Personal Brand, Professional Development, Purpose, Seth Godin | Comments (3)

For Those of You Wondering…

Why is this a blog called Casual Fridays and its URL is thepeoplebrand.com? Why Casual Fridays? I chose this blog name mostly because I knew I would struggle to post to the blog every day. I figured I could post something each week (though I struggle with that sometimes as well), but I was afraid …

September 15, 2006 – 10:12 am | By DUST!N | Posted in Blogging, Purpose | Comments (2)

Redeem or Replace?

We love stories of redemption. I think it is something wired within us. It is something we all inherently yearn for. We love the idea of something new. I think it is something we’ve been trained to desire. New is sexy and mysterious. New is full of potential. New has no scorecard of history to …

September 1, 2006 – 1:03 pm | By DUST!N | Posted in Creativity, Purpose, Society, Uncategorized | Comments (0)

What You’re Supposed to Do

Moses supposes his toeses are roses, But Moses supposes erroneously, For Moses should knowses his toeses ain’t roses, As Moses supposes his toeses to be. Think about your day. About your roles in business and life in general. When you think of being a father, mother, employee, director, boss, teacher, trainer, Christian, Jew, Muslim, Atheist, …

June 30, 2006 – 7:31 am | By DUST!N | Posted in Purpose, Society | Comments (0)

U R a Brand… R U Authentic?

On Wednesday, Tom Peters’ website featured a reference to Catherine Kaputa, a branding specialist and author of U R a Brand. The title and concept seem to fall in line with Tom Peters’ “Brand You” philosophy. Thanks to some comments on TP’s website, I did a double-take at the underpinnings of U R a Brand… …

May 12, 2006 – 12:42 pm | By DUST!N | Posted in Branding, Personal Brand, Professional Development, Purpose | Comments (5)

Inspired by More

In 6 quick minutes, this short film reminds me of Orbiting the Giant Hairball in stop-motion animation. I saw this years ago and recently thought to search for an online version. It is compelling. View “More“

April 7, 2006 – 8:00 am | By DUST!N | Posted in Business Management, Ideas, Purpose, Society | Comments (2)