Brand You post-its

We’ve talked about the difficulty in discerning your unique, personal brand.

Here’s an exercise that can help you see a snapshot of your life and/or career, and ultimately help you define the ‘Brand Called You’ (ala Tom Peters).

Post-It Note Timeline

First, you’ll need three colors of Post-It Notes. In this example, we’ll be using

Yellow
Yellow Post-It Note

Red
Red Post-It Note

and Blue
Blue Post-It Note

And you’ll also need a sheet of poster board. 11 x 17 inches is a good size, but you can make it smaller or larger depending on how much information you want on the board.

Posterboard

Step 1: Brain Dump

The first step is to write significant events from your life (or career) onto the yellow post-it notes. Don’t worry about following a pattern or order. We’ll deal with that next.

Yellow Post-It Note w/Text

Step 2: Order

Now you should have a group of significant events to work with. Place your post-it notes on the poster board. Take time to add events, filter out irrelevant events, and/or put items into chronological order. You may start to see patterns emerge or related events in a grouping or repeated cycles throughout many years.

If you see ‘chapters’ emerging in your life, you may group those together into the same column or stop a column when a chapter ends.

Poster w/Yellow

Step 3: Seeing Red

Take anything that has negative connotations and transcribe it to a red post-it note.

Red Post-It Note w/Text

Replace the yellow note on your board. Now you may notice periods which were difficult in your life. You may also notice how these negative events affected the events that followed (even beneficially at times).
Poster w/Red

Step 4: Lessons Learned

Now, look at each chapter of your life/career. Try and discern what overriding lesson you learned in that time. Write a summary or title of that lesson on a blue post-it note.
Blue Post-It Note w/Text

Then place the blue post-it notes below each chapter in your timeline.Poster Done

Step 5: Share It

The final step is to share your story with others. If you’re married, you might try it on your spouse first. Otherwise, share it with a close friend or relative. They’ll be pretty honest with you about what they found interesting or what you left out (or should leave out next time).

The more you share your story with others, the more comfortable you will be sharing your life experiences and lessons with people.

In the end though, you should be able to see what events have shaped your life… helping you see your personal brand. One that is unique and incredible. Just like you.

Thanks to Dave Jewitt at Your One Degree for sending me this process.

Boldly be yourself!

 

Do you remember chasing anything as a kid?

… chasing friends while playing tag.
… chasing your pet dog as he was running away with the chew toy.
… chasing your dad around the house, eventually falling in a heap on the couch and ending in a tickle fight.

At some point, many of us grow out of chasing and sign up for the (rat)race instead. We…

… race to a job before others can beat us to it.
… race against our peers to get the better car, bigger house and “perfect family.”
… race against time to try and find significance before it passes us by.

Simply running a race lacks passion. What can you do to rediscover yours? Maybe you just forgot what you were chasing. Maybe you need to know your red rubber ball. “Discover your passion and chase it for a lifetime.” As Kevin Carroll says.

Before you can do that though, ask yourself the question. “Am I just running? Or am I chasing something?”

That’s a good (even if it’s scary) place to start.

 

Embracing Embarrassment

Fear of failure is overrated.

We don’t care as much about failing as we care about being embarrassed.

Picture yourself on a baseball team. If there wasn’t a chance of losing the game, it wouldn’t be nearly as exciting to play hardball. The mantra is, “Win as a team and lose as a team.” Still, no one wants to be the batter who watches strike three pass by or the infielder who fails to snag an easy grounder ala Bill Buckner. The embarrassment would simply be too much.

Now picture yourself on a business team. If every business decision made was guaranteed success, it wouldn’t be nearly as exciting. If your group doesn’t hit their numbers, hopefully you can absorb the hit, adjust and go on. Still, no one wants to be the one who launches an unconventional marketing campaign that fails to get a response, or the champion for the product that flops. The embarrassment would simply be too much.

Do you believe in something you haven’t acted on?  Is there something amazing stirring inside of you, but you quiet it because it scares you?

There are ideas and dreams inside of us, tied up by our fears and insecurities. Innovations and glorious endeavors never begun because we fear embarrassment as an individual.

We resign ourselves to “lose as a team” instead.

By the way, Bill Buckner was not a failure. Amazingly, he ended his (over 20 year) career just 285 hits shy of 3,000. This (near) milestone is so great, baseball enthusiasts created a term for it… The 3,000 Hit Club. Only 27 players achieved 3,000 hits, while still only 88 players reached 2,500 hits since the inception of the league in 1869.

 

Potential

Hope you had a great November. I’m glad to be back on my blog. Something is wrong with previous comments. They disappeared. I’m trying to fix it. Is feexed.

During a recent lunch with a friend, he asked me, “What do you believe Dustin?”

I thought for a moment, then his cell phone rang. I was grateful for the time to ponder his question as he took the call.

There’s something powerful that happens when you ask yourself what you believe. The moment seemed filled with mystery and depth.

I realized this: I believe there is incredible, untapped potential inside each person. Most people never reach that potential. They are bound by something. Maybe a hurt, a habit or a false story they tell themselves over and over again.

I believe, at our core, we all desire to see that potential unleashed – yet on the surface it scares us to death.

We’re afraid of reaching that potential and then discovering it wasn’t enough. It didn’t matter. I was rejected. I failed anyway.
We’re afraid of others reaching their potential also. What if he won’t need me anymore? Maybe others will think she’s better than me.

So, we bind them up.

I believe companies and organizations do this all the time. We create rules to a game we don’t even understand. Then we expect everyone else to follow them.

“You can’t move to that square, you don’t have seniority.”

I think we hire, promote and fire people for the wrong reasons.

I believe we condition people to be something they’re not… then reward them for it.

The word ’standardize’ makes me want to puke!

I believe there’s a way for people to be set free…

…and I believe it is worth the effort. Every bit of it.

 

Scars

One of our children broke an arm two weeks ago (hence the missing post that Friday). As people found out about it, I heard many stories about how they or their children had similar experiences. After having these stories shared with me, I felt a sense of fraternity with a new group of people. It reminded me of something I posted on my first blog, which wasn’t about marketing or business… just life. I thought I’d re-post it here today:

Scars

The other day I was shaving and ouch!! I cut my chin. I looked in the mirror and realized that I cut myself because of a scar. The skin was raised a bit by the scar and the blade just nicked it. This scar was the result of an incident when I was two or three years old. While running through my grandma’s kitchen, I tripped and bust my chin open on her linoleum floor. Most people don’t even know I have a scar on my chin. It is on the bottom of the ball of my chin and isn’t noticeable unless I raise my lower lip upward dramatically. I don’t even notice it very often. I hadn’t thought about it in ages, yet it was still there waiting for a hasty blade to bring it to my attention.

We all have scars. Some are from childhood incidents like mine. Others are even harder to see. They’re emotional, psychological, or spiritual. Nevertheless, they are still scars and they wait for some hasty action, ill-spoken word, or reminder of the past to reveal them.

As a volunteer drama director I see this happen occasionally with actors. We will be working on a scene and something triggers an emotion… the actor loses it. We usually take a break and I talk with the actor. Often, something in the scene or about the character revealed something to actor about his/herself. Not surprising since that is what most writers attempt to do. They want people to relate and respond to the story and/or the characters.

My wife Tammy and I were watching Message in a Bottle one evening. Although it is a rather drab movie with suspect acting, there was a moment that shot me to pieces. (Warning: Possible spoiler if you haven’t seen the movie.) One of the characters receives a phone call to find out that a loved one was killed in an accident. On the surface this seems like nothing incredible. This happens in other movies. This time though, I fell apart. The phone call reminded me of one I had received a few months before. A call telling me two friends of ours had died in a plane accident. The scar was reopened without warning and quite abruptly.

What do we do? We can’t walk on eggshells around everyone worrying that we might unwittingly tear open what time has worked so hard to heal. This would paralyze our ability to communicate and ultimately connect with people.

The best answer I have comes from Lethal Weapon 3 (not a typical fount of wisdom, but give me a moment).  There is a scene in this movie where Mel Gibson and Renee Russo’s characters start showing their scars to each other. They take it to extremes by beginning to disrobe, but that’s beside the point. They share their stories through these scars. This is where they fall for each other. Why? Because he relates to her. She understands where he’s been. They connect. What if that’s the point?

What if we have the scars so we can share them with others? So we can relate to one another. Sharing our hurt and hopefully our healing with people who may have similar stories of their own. It’s hard. There’s a fear that people may be disgusted by our scars or maybe they will reopen the wound somehow. That fear however, should not impede us from sharing with the right people at the right moment.

It may be worth a nick on the chin to engage someone’s heart.

 

WWDPD

I’ve loved, I’ve laughed and cried
I’ve had my fill, my share of losing
And now, as tears subside, I find it all so amusing
To think I did all that
And may I say, not in a shy way,
“Oh, no, oh, no, not me, I did it my way

- Frank Sinatra, My Way

As popular as it is, I know there’s a lot of people who don’t like that song. They find it arrogant and self-centered. And, left to itself, I suppose it is.

But, isn’t there something inside you that says, “Yeah, that’s what I want.”?

I think we all have that. I also believe we were each created with a unique purpose in life. And if we truly seek out “our way” we will have to tap into that purpose we were given… not just selfish desires.

Very few of us do, though. Instead, we look for some sort of standardization to make us comfortable. What would a good business leader do in this circumstance? What would a good mom do here? What would a good husband say now?

We look to the generic.

We even ask “What would Jesus do?” or WWJD for short. Maybe asking this is a good step in the right direction toward finding a moral compass, but I don’t know what a first century carpenter would do about managing his email inbox or explaining the birds and the bees to his daughter.

Models, mentors and case studies are great. But it seems like we’re starving for a means of expressing “our way.” We personalize our iPods, coffee, t-shirts, Scions and stuffed animals. I think it’s because we’re living generic lives.

Have you ever asked, “How was I created to deliver this presentation?” Or “What talents and experience can I use to show my husband how much I love him?” Maybe you’ll choose a personal story over a PowerPoint slide. Or you’ll eschew the Hallmark card in favor of writing a song from your heart.

May you say, not in a shy way, you did it Your Way.

 

Resurrection

Lillies

Sometimes, death surrounds us. Like the slow, innevitable death of a dream. Maybe it’s the painful death of a relationship with someone you cared for deeply. It could simply be the death of passion for anything in your life… including your career.

This weekend carries with it a beautiful story of redemption and renewing. The story of the Resurrection isn’t just powerful because it happened then. It is also powerful because it happens today.

Maybe there’s a “rebirth” that can happen in your life. Rebirth brings us back to the beginning. So, think back to the start. The start of your dream. The beginning of your job. The initial moments of that relationship. What was there? Can you get that back?

Can that stone be rolled away, and the tomb be opened?

I think you know who to ask.

 

I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do.

Of course trends come and go and come back again. That’s nothing new. But it has made me think about how some of the recent trends in marketing are not new, but old. When business became modern, the old way became passé. In our postmodern world, old has become new:

Old Old is the New new

*see Brand Autopsy’s High-Tech vs. High-Touch post

**see Seth Godin

 

Earlier this week I mentioned this was possibly Seth’s most important post.

Why do I say that?  Because as a society, we allow others to define success.  So we end up striving hard and sacrificing much in order to acheive someone else’s definition of success.  Living for too little a goal.

My take on life is we each have our own measuring stick. This is true of businesses as well.  If you’re adopting your definition of success from another person or adopting your company’s from the competition… you’ll probably fail even if you “succeed.”

This week, I heard the story of a man in our church.  I’ve known him for a while.  I have always been amazed by his involvement in leading others in the church and being involved in their lives.  He seems very successful in many ways, including busienss.  What I discovered this week was he capped his lifestyle early.  He owns his own business and now only works 20 hours a week.  The rest of his time is spent on his family and in ministry.

He has a different definition of success than many businessmen.

What’s the measuring stick you back your heels up to?  Tiptoeing and stretching in order to feel tall?  Have you ever wondered if being tall equals success?

 

For Those of You Wondering…

Why is this a blog called Casual Fridays and its URL is thepeoplebrand.com?

Why Casual Fridays?

I chose this blog name mostly because I knew I would struggle to post to the blog every day. I figured I could post something each week (though I struggle with that sometimes as well), but I was afraid people would get frustrated six days of the week coming here and not seeing anything new. So I decided I would post on the same day each week.

I noticed there wasn’t much blog activity on Fridays, so I thought I would fill the gap a little. Since I knew I would be addressing business issues, the phrase “casual Fridays” made sense to set the theme and mood of my blog.

Why The People Brand?

The People Brand was the name under which I worked. It was my dba (doing business as). After accepting a position at Hahn Promotions recently, I no longer do business as The People Brand.

I chose TPB as my business name because I felt as though many businesses had lost what they’re all about: people. Your brand isn’t a feature or a positioning statement. It is people. Your management, your employees, your customers and non-customers alike.

Branding is about people. Business is about people. Its about how we treat one another. Its about how we show appreciation. Its about how we make them feel, how we feel, and how we communicate that… to PEOPLE.

Why am I saying this now?

I feel like I’ve strayed away. I’ve been in a rut. From the way I write to the way I read.

THAT’S GOING TO CHANGE.

I’m going to experiment a little… maybe a lot. But I’m hoping the one thing that continually comes across is the message: Business is about people.

I know it sounds cliche… “We’re in the people business.”

Everyone says that.

I want to say it differently. What that looks like??? Well, we’re gonna find out.
Hope you enjoy the ride.

 

Redeem or Replace?

Invinsible

We love stories of redemption. I think it is something wired within us. It is something we all inherently yearn for.

We love the idea of something new. I think it is something we’ve been trained to desire.

New is sexy and mysterious.

New is full of potential.

New has no scorecard of history to hold it back.

Once the familiar has let us down, we start looking at the new. Fool me once, shame on you. Fool me twice…

In life, none of us want to play the role of the fool. So, we sacrifice to the idol of the ideal.

Yet, I believe we have to risk being viewed as a fool in order to play a part in a story of redemption.

Would it be foolish to sign an unemployed substitute teacher to an NFL team? Would you do it? I doubt I would. Yet, Invincible was last weekend’s top movie. We love the story of someone rising from the ashes.

This isn’t just all warm fuzzies though. I think there is true innovation found through redemption.

Like redeeming someone’s immune system to fight cancer. I think this is just the tip of the iceberg. The opportunities are all around us, if we’re willing to risk being foolish.

 

What You’re Supposed to Do

Moses supposes his toeses are roses,
But Moses supposes erroneously,
For Moses should knowses his toeses ain’t roses,
As Moses supposes his toeses to be.

Think about your day. About your roles in business and life in general.

When you think of being a father, mother, employee, director, boss, teacher, trainer, Christian, Jew, Muslim, Atheist, Republican, Democrat, Independent, patriot, countryman, performer, spectator, author, reader, customer, friend, or enemy… what are you supposed to do?

What are you supposed to do today? What are you supposed to do in your roles?

Let me give you a definition (and some bonus antonyms):

Suppose
Presumed to be true or real without conclusive evidence.

Antonyms: calculate, know, measure

Do you supposes your toeses are roses? 

 

On Wednesday, Tom Peters’ website featured a reference to Catherine Kaputa, a branding specialist and author of U R a Brand. The title and concept seem to fall in line with Tom Peters’ “Brand You” philosophy. Thanks to some comments on TP’s website, I did a double-take at the underpinnings of U R a Brand… and I agree with the detractors. One commenter found this statement disturbing:

“…As in product branding, the most important thing is not what you say about yourself, but what others say about you. You need to think not in terms of what you want to say, but what the market wants. Not what you want to do, but the reaction you want to get from customers “…
-From Catherine Kaputa’s website, referenced by onehandclapping on tompeters.com blog

Another commentor defended Kaputa’s declaration:

“Communicating not only what you are, but also, what do you aspire to be/ want to be!”
-Shaw, comment on tompeters.com blog

I think we’re treading on dangerous waters here. While Catherine’s book/website/services may contain helpful information and good tips, this statement by Shah encapsulates where I believe Catherine errs.

I could be wrong. It may just be a case of unfortunate wording, but it seems to permeate much of what I’ve read on her website. Reference Onehand’s pull quote. That’s the type of thinking that leads people to attempt being something other than themselves.

This is why I reference Now Discover Your Strengths, YourOneDegree, and The Gift of Being Yourself when I present on personal brands (as I do in my presentation of The Secret, the Shell, and the Flash in a Pan).

To be fair, I have not read Catherine’s book. The book may recommending individuals to communicate an authentic brand in a way that is relevant to what others talk about and what markets want. Still, I believe this is an important point to make: Your personal brand should not conflict with the brand of person you truly are.

 

Inspired by More

In 6 quick minutes, this short film reminds me of Orbiting the Giant Hairball in stop-motion animation.

I saw this years ago and recently thought to search for an online version.

It is compelling.

More Screenshot

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