Category Archives: Technology

A Way-Worthy Tribe

johnmoore of Brand Autopsy often cites whether a book is a Way-Worthy read or not. Seth Godin suggests good bloggers create tribes. I think that is why I haven’t been satisfied with this blog the last 2-3 years.  It has not consistently been a way-worthy read and has not created a tribe. Realizing this, I

The Info and the Forum

MIT has a great resource including free videos of presentations made at MIT by an impressive line-up of speakers. Jack Welch, Jeffrey Bezos and Carly Florina just to name a few. I’ve known about this for a while and yet I’ve only watched one presentation video. If these speakers were making appearances here in Tulsa,

Birds of a Feather

A little Thursday update because I don’t know if I’ll blog tomorrow. Just got out of Kem Meyer’s session Got Blog? It was a great session. Yes, some of the material was basic, but that’s what the session description stated. Still, she shared some great advice to bloggers – novice and veteran alike. Also, I

Learning the Art of Faith and Art

This isn’t as profound as the title suggests. Next week, I’m attending a Chicago conference with a team from Liberty Church in Broken Arrow, OK.   It’s the Arts Conference at Willow Creek Community Church in Chicago’s suburb of South Barrington, IL. This will be my third time to attend one of their Arts Conferences.  It’s

When You Succeed…

…act like you’ve been there before.

Redundancy Rant

It’s Friday again. I’m sitting in front of my computer with several ideas to blog. Honestly, I don’t want to. Not because I don’t like blogging. Not because I don’t like writing. Mostly because they’re good ideas. Not great ideas. Not world-changing ideas. It’s the kind of stuff you’ll read, possibly enjoy, but in the

More Steve

Several Christmas seasons ago, we were spending time with my wife’s family. My sister-in-law Wendy asked her husband if he wanted more egg nog. “Would you like more, Steve?” she asked. Overhearing this, their young son decided he wanted another glass. Having heard his parents’ exchange, he now knew what to ask for. “Can I

Building Mom and Pop Websites: 5 Questions to Ask

My friend Jason, who is a web developer, asked the question Is there any value in “brochure” type web sites? Not much, I think. Here’s why: My philosophy is that “Mom and Pops” are better served by following a permission marketing approach with websites. 1. How can I create content people will COME BACK to

10 Web Design Mistakes (at least 6 are remedied in blogs)

The ever so practical Jakob Nielsen gives his list of Top 10 Web Design Mistakes. They’re so easy to overcome, yet so often overlooked. In my opinion, at least six of these mistakes are easily fixed with a good blog or simply good content management software. 1. Bad Search 2. PDF Files for Online Reading

Your Name in Ink

Want to be an “expert source” for a news story? Penelope has some great advice for bloggers and non-bloggers alike.

When the Game Slows Down

Friday rolled by without a post. Mired in a consulting project, I could not free myself enough time to post. It’s becoming obvious that my system of writing will have to change. Adjusting back into agency life has been a little crazier than I expected. It has been a blast though. I feel as if

For Those of You Wondering…

Why is this a blog called Casual Fridays and its URL is thepeoplebrand.com? Why Casual Fridays? I chose this blog name mostly because I knew I would struggle to post to the blog every day. I figured I could post something each week (though I struggle with that sometimes as well), but I was afraid

What’s the 411 on last Friday?

I’m shifting priorities with the new career and it has made life a little chaotic. This last week, the blog was the ball that got dropped. My apologies. I’m still a work in progress.

Virtual Economics

used with permission. Virtual economies like that found in Second Life have shown that there is an intangible equity that can be monetized. “But we’re not a video game company.” You say. This is a lesson for every industry and every company. We all have virtual equity and operate in some sort of virtual economy.

Bloggers Who Have Influenced Me – Seth Godin

Illustration based on this Flickr photo by Mark Hurst. Without a doubt, no other blogger has influenced my perceptions of marketing more than Seth Godin. Before I started reading Seth’s blog and books, I had a pretty narrow perception of marketing. I also had a narrow perception of career and business success. Here’s what I’ve