Category Archives: Email Newsletters

Building Mom and Pop Websites: 5 Questions to Ask

My friend Jason, who is a web developer, asked the question Is there any value in “brochure” type web sites? Not much, I think. Here’s why: My philosophy is that “Mom and Pops” are better served by following a permission marketing approach with websites. 1. How can I create content people will COME BACK to

When Tuesdays Become Mondays

“Tuesday is the best day to send email newsletters.” When does that change? It already has for me. I get swamped by email newsletters on Tuesdays. Yet, I’m sure many “experts” still hold true to this statement. I’m positive many, many people who send email newsletters still believe it’s true.