Mike Wagner: Through the Looking-Glass

Mike & Dustin

I had the wonderful pleasure of spending the majority of LAST Friday with Mike Wagner, President of White Rabbit Group and author of the Own Your Brand blog.

I have always been impressed with Mike through his blog writings, his contributions to MarketingProfs and through our email and phone exchanges. He was even more impressive in person.

Mike presented a 1/2 day workshop for the annual BMA Tulsa(Business Marketing Assocation) Seminar Friday morning. Then we spent the afternoon together, meeting with a few Beyond Agency clients and partners.

What impressed me most about Mike was his ability to do two things simultaneously:

1. He acknowledged the difficulty of “brand ownership” for owners and managers. I know they appreciated the brutal facts being addressed.

2. He gave strong, applicable principles that demonstrated how organizations can own their brand. He gave them hope in the face of the brutal facts.

Many of you aren’t in the Tulsa area, so you didn’t get to come see and hear Mike last week. If Chicago is closer to you, I’d highly recommend you see him at SOBCon 07. Here’s a good synopsis of why you should attend.

The title of this post is based upon the sequel to Alice’s Adventures in Wonderland.

“Surfing Channels” at Diet Television

I’ve lost about 20 lbs over the last 3 months. I read over the South Beach Diet and applied the principles to my eating habits. I’m not very strict, but just reducing my carbs and fats while increasing my fiber intake has paid off so far.

Still, I wish I knew about Diet Television back then. I think this is brilliant. Cumulative referrals like this can be powerful.

Ironically, the South Beach Diet came in rather low when I dialed in my preferences. But offline word-of-mouth beat technology to the punch this time.

The Prodigal and the Prodigy

When hiring, Employers and managers probably believe recognizing untalented people is one of their largest concerns.

I disagree.

Untalented people (or better said, people whose talents aren’t a good fit) are fairly easy to identify. So, you can hire talented people most times.

So, it seems obvious that the issue is hiring people with the right talents doesn’t it?

Wrong again.

A few selective questions solve that issue.

So what do I believe is the true issue? Recognizing and addressing prodigals.

Prodigals aren’t untalented – they’re wasteful. That’s the definition of a prodigal, someone who wastes what they HAVE.

When hiring, we strive to find the prodigy full of talent and potential. What we fail to recognize is there is a fine line between someone who HAS talent and someone who WASTES it.

There’s not much separating the prodigy from the prodigal. The good news is there’s not much separating the prodigal from the prodigy either.

The Cracks

We are insanely driven to keep stuff from slipping through the cracks.

Can you say “Six Sigma?”

TiVO?

Voicemail?

How often do you check your junk mail folder for important messages? (it’s a weekly ritual for me)

Here’s the question:  Is life supposed to be more porous than we make it?  How about business?

Maybe we miss out on the important moments and opportunities because we’re too busy with what should have slipped through the cracks.

Redeem or Replace?

Invinsible

We love stories of redemption. I think it is something wired within us. It is something we all inherently yearn for.

We love the idea of something new. I think it is something we’ve been trained to desire.

New is sexy and mysterious.

New is full of potential.

New has no scorecard of history to hold it back.

Once the familiar has let us down, we start looking at the new. Fool me once, shame on you. Fool me twice…

In life, none of us want to play the role of the fool. So, we sacrifice to the idol of the ideal.

Yet, I believe we have to risk being viewed as a fool in order to play a part in a story of redemption.

Would it be foolish to sign an unemployed substitute teacher to an NFL team? Would you do it? I doubt I would. Yet, Invincible was last weekend’s top movie. We love the story of someone rising from the ashes.

This isn’t just all warm fuzzies though. I think there is true innovation found through redemption.

Like redeeming someone’s immune system to fight cancer. I think this is just the tip of the iceberg. The opportunities are all around us, if we’re willing to risk being foolish.

Monday Links – 6/19/06

Michael Wagner reminds us that maybe what Father Knows Best is how to own a brand. It’s a great personal micro-story that tells the macro-story of branding.

A compelling ad campaign for Amnesty International. It brings a whole new meaning to “bringing it home.” (hat tip to Beyond Madison Avenue)

Ben & Jackie update us on the Diet Coke and Mentos meme. Apparently Coke isn’t as thrilled as you’d think. Come on. Get a sense of humor. (hat tip to Bill Kinnon)

Can You Help Me?

I am trying to find a story that I briefly heard on NPR news.

Basically, it was about Jewish children separated from their parents during the holocaust. It included a story of one young man who was waiting to be reunited with his parents. He was shaking like a leaf as he turned to a friend and asked, “Who am I looking for?” He was so young when he was separated from his family that he did not know who he was.

If anyone can point me in the right direction or provide a link, I am grateful. My searches have been fruitless.