Unconventional Marketing ← Casual Fridays

Someone Like You

Mar

2012

Don’t worry, I’m not going to break into a song by Adele. This morning, as I read Seth Godin’s post on extending the narrative, I latched onto one of his comments. The socialite walks into the ski shop and buys a $3000 ski jacket she’ll wear once. Why? Not because she’ll stay warmer in it ...

On Being Patronizing

Jun

2010

I rented and watched the movie The Soloist the other day. I want to buy it now. My wife asked me if I really thought we would watch the film enough to justify buying it. I don’t. I just want to support a good film and have it as a reminder of its message. This ...

A Way-Worthy Tribe 1

Nov

2008

johnmoore of Brand Autopsy often cites whether a book is a Way-Worthy read or not. Seth Godin suggests good bloggers create tribes. I think that is why I haven’t been satisfied with this blog the last 2-3 years. �It has not consistently been a way-worthy read and has not created a tribe. Realizing this, I ...

Good In A Room

Jun

2008

Sometimes it’s harder to blog once a week than everyday. So, I’m going to start blogging as much as possible to get out of the funk I’ve been in. Should make things a bit more organic and not so planned. Just read a Tom Peters “Cool Friends” interview from a few weeks ago with Stephanie ...

SnapThought 5/15/08 2

May

2008

Just a couple of quickies today (gotta work hard to impress the new boss). I had some Internet issues this week. This page came up as I tried to access Yahoo! Based on a search by Yahoo!, it no longer exists?? For a minute, I wondered if Microsoft had bought them out. About a 1/2 ...

’07: Out with a Bang! 13

Dec

2007

You probably noticed I’m trying out a new WordPress template. Please be patient as I work out the bugs. Wrapping up the year, Here are some great reads from other blogs: Being Peter Kim: Wunderman on direct marketing. Or was it social media? A Nostradamesque marketing prediction from 40 years ago. As they say, a ...

A Free Exchange of Ideas 4

Apr

2007

I know two people who can’t share ideas with each other. They don’t trust one another, so every comment is met with skepticism, which breeds indignation and ultimately… anger. I know others who have been trained, like one of Pavlov’s dogs, to not speak up when they disagree with an idea. It’s too risky because ...