by dustin | Aug 5, 2005 | Advertising, Branding, Unconventional Marketing
Seth Godin had an interesting post concerning the President Bush’s remarks concerning intelligent design and evolution. I have no idea if Seth and I agree on this topic. That isn’t the point. I’ll get to the point later. This is brilliant story...
by dustin | Jul 29, 2005 | Advertising, Branding, Unconventional Marketing
Continuing with “Celebrity Day” on Casual Fridays… There’s a lot of criticism and curiosity swirling around Tom Cruise and his abrupt change in public image. I’m no armchair publicist, so I won’t try to give my advice on what Tom...
by dustin | Jul 1, 2005 | Branding, Marketing, Unconventional Marketing
In reading Creating Customer Evangelists by Ben McConnell and Jackie Huba, I came across a statement with which I agreed and disagreed. Marketers often refer to “increasing brand loyalty” as a factor in increasing sales. But does this terminology really...
by dustin | Jun 10, 2005 | Advertising, Marketing, Unconventional Marketing
I participated in a volley of comments over at Church of the Customer earlier this week on the dimnishing returns of traditional advertising. Ben McConnell made this statement: …advertising isn’t dead; it’s been commoditized. That renders a lot of...
