Casual Fridays

People’s core beliefs form their religion of buying. Seth calls this a worldview, but that word has been difficult for me to sink my teeth into. This maybe a potayto/potahto exercise, but it helped me crystallize my thinking.

Continuing with “Celebrity Day” on Casual Fridays…
There’s a lot of criticism and curiosity swirling around Tom Cruise and his abrupt change in public image. I’m no armchair publicist, so I won’t try to give my advice on what Tom should/should not be doing. Who knows, maybe teenny-bopper love and couch jumping are celebrity […]

In reading Creating Customer Evangelists by Ben McConnell and Jackie Huba, I came across a statement with which I agreed and disagreed.
Marketers often refer to “increasing brand loyalty” as a factor in increasing sales. But does this terminology really make sense? A company and its logo are inanimate. The notion that people […]

I participated in a volley of comments over at Church of the Customer earlier this week on the dimnishing returns of traditional advertising. Ben McConnell made this statement:
…advertising isn’t dead; it’s been commoditized. That renders a lot of its value obsolete.
That’s a powerful statement. Is it an overstatement? Probably, well maybe… […]