Category Archives: Viral Marketing

The Elephant and the Fruit Fly

There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But what if the key indicator of …

November 12, 2010 – 12:56 pm | By DUST!N | Posted in Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth | Comments (0)

Top 5 Ways Advertisers Use Camouflage

The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their ads. They still remain invisible because of clutter, …

July 25, 2008 – 12:05 pm | By DUST!N | Posted in Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth | Comments (1)

Adequate Superfluence

While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in Broken Arrow, OK). Tony used this Derren Brown video clip as an …

June 27, 2008 – 9:49 am | By DUST!N | Posted in Advertising, Persuasion, Viral Marketing | Comments (2)

A Plug for Our Plugs

A few weeks ago, I was doing research on eHarmony commercials. I thought I’d show you what we did with that research. These were some fun TV ads we created for a Tulsa area business. It really fits their brand, since they’re known for matching people with just the right appliances. We’re hoping to build …

July 27, 2007 – 9:03 am | By DUST!N | Posted in Ad Agency, Advertising, Customer Experience, My Reel, Tulsa, Tulsa Ad Agency, Viral Marketing | Comments (1)

The Baton

I just got this email from Staples today.  My wife and I are trying to organize our home office, so I thought I would foward it to her.  There’s no “forward to a friend” button.  I could forward the email myself, but these HTML emails never look right when I send them. There was link …

January 12, 2007 – 3:01 pm | By DUST!N | Posted in Viral Marketing, Word of Mouth | Comments (4)

Polarizing Cupcakes

I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of heart. Why does Apple alienate these people? All they …

August 25, 2006 – 9:13 am | By DUST!N | Posted in Branding, Business Management, Marketing, Viral Marketing, Word of Mouth | Comments (9)

Here It Goes Again…

Nearly 2.5 million views in two weeks. I can’t stop playing this video. I think the beauty of it is how a big, polished production doesn’t get in the way of the even bigger idea. The music’s pretty good too. Send a link to your friends. Bloglines viewers click here: Hat tip: Bill Kinnon

August 11, 2006 – 12:56 pm | By DUST!N | Posted in Advertising, Creativity, Ideas, Marketing, Unconventional Marketing, Viral Marketing, Word of Mouth | Comments (8)

Advertisers Who Can Stomach It

johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing. Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for CBS to advertise their new Fall lineup of shows on barf bags, but there …

July 21, 2006 – 8:00 am | By DUST!N | Posted in Advertising, Viral Marketing | Comments (2)

The Bellagio, Only Stickier

The guys at Eepybird.com have put together an extreme demonstration of what happens when you mix Diet Coke and Mentos. Clever. Entertaining. Worthy of my attention. Everything that so many products and advertisements fail to be.

June 9, 2006 – 9:00 am | By DUST!N | Posted in Advertising, Creativity, Viral Marketing | Comments (0)