Word of Mouth Category

The Baton

In: Viral Marketing, Word of Mouth

I just got this email from Staples today.  My wife and I are trying to organize our home office, so I thought I would foward it to her.  There’s no “forward to a friend” button.  I could forward the email myself, but these HTML emails never look right when I send them.
There was link to [...]

I was recently reading about the new Apple Mac Pro computers on digg. What’s most interesting is the reaction Apple gets from any announcement. Apple fans usually love it. Apple haters hate it (go figure). Reading their comments on digg is not for the faint of heart.
Why does Apple alienate these [...]

Nearly 2.5 million views in two weeks.
I can’t stop playing this video.
I think the beauty of it is how a big, polished production doesn’t get in the way of the even bigger idea.
The music’s pretty good too.

Send a link to your friends.
Bloglines viewers click here:
Hat tip: Bill Kinnon

Flickr photo by feefee.
I advised a political candidate recently to follow up with a blogger who had contacted him.
“The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people who read it are influencers. By engaging them with your message, you [...]

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The Casual Fridays blog is about business in blue jeans. It's about doing the REAL hard work of today. Pausing, thinking and asking the questions others won't ask.

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