Casual Fridays

Home Builders Samples

Home Builders Association

When the Home Builders Association of Greater Tulsa approached us, they had two goals for their advertising:

1. Their advertising needed to match the size of their event. The Greater Tulsa Home & Garden Show is the largest volunteer-run event of its kind. Up to this point, the production quality and placement of their spots did not reflect the magnitude of their event.

2. The association needed to be branded as the entity behind the Home & Garden Show and Parade of Homes. These are two premiere events in Tulsa, yet most people saw the Home Builders Association as a sponsor rather than the organizer and presenter of the shows.

We elevated the creative and the production for their ad campaigns. Both events were a huge success and surveys showed an impressive increase in the perception of the events’ advertising.

Home & Garden Show

The strategy behind this campaign was to tap into people’s desire for their lives to reach their true potential. Most of us just want to increase our standard of living just a little. Many people bring home the ideas they get from the Home & Garden show and see the things around them reach the potential they knew was there.

Spot 1

Spot 2

For the Parade of Homes, we carried over the magic “Pixie Dust” (as we called it) and included similar music and child actors. Unlike the Home & Garden Show, this event isn’t to bring something home… it is to find a new lifestyle. So we focused more on the homes and used the “Pixie Dust” to light the way and invite individuals to take a journey of discovery and dreams.