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Hahn Appliance Perfect Match Campaign

Hahn Appliance came to us with a problem. They had updated their showroom and began competitive pricing, but weren’t reaching a new, younger market. The customers they had were very happy and very loyal. They felt like Hahn matched them to the perfect appliance… in a way no one else in the area could.

While most of their competitors did a typical ‘walk & talk’ ad showing rows of appliances to show their broad selection, we decided to reach for the bigger idea. By aligning their ads with an online dating service, we communicate the BENEFIT of broad selection and experience.

Business owners care about their selection and experience. The customers only care about what it does for them… giving them the perfect match.