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Our Team Creates Persuasive Brands

We help companies scale successfully by identifying their best customers and attracting more of them. We are nimble, resourceful experts who love working with entrepreneurs, in-house marketing, and agencies.

Making It Look Easy

The People Brand understands how to set the correct expectations and make it easy to work with them. They have a process where they ask your goals, go over your customer personas, and in no time, you have a strategy that not only makes sense, it’s executable and feels like it was created by someone who’s worked in your industry for years.


Omar
Director, SAAS Software Client

 

Exceeding Expectations

Time and time again, The People Brand goes above and beyond my expectations. Initially, I was wary to hand the reigns over for content and article creations to share with our customers. They quickly adapted to our customer’s needs and were able to create content relevant and specific to our industry. They were even able to take our past articles and breathe fresh life into the words to connect with a more modern audience. From SEO to content creation, I know I can trust them to get the job done.


Jacob
Sales Director, Tech Client

 

Goals

Show you understand and care about what they want to accomplish.

Challenges

Acknowledge the difficulties that stand between them and their goals.

Guidance

Share how you can help them overcome their challenges and achieve their goals.

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Next Steps

Give them clear directions on how to take action.

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Powerful Brands Drive Business Growth

Brand messaging is far more than a compilation of slick verbiage and media—it’s the language of business growth. Drawing on our extensive experience in sales and marketing, we develop tools and strategies that help our clients find and engage their best customers.

Brand Positioning

We guide you through development of your Brand Positioning and Brand Promise Statements.

By the end of this process, you will have a concrete framework identifying the unique relationship your brand has with customers and competitors. This provides you with a powerful guide for all your marketing strategy and execution with stunning clarity.

  • FRAMEWORK DOCUMENTATION (BRAND BOOK)
  • POSITION IN INDUSTRY 
  • BRAND VALUES
  • BRAND VOICE
  • UNIQUE SOLUTIONS
  • CUSTOMER RELATIONSHIPS
  • CUSTOMER PAIN POINTS
  •  INTEGRATION OF EXISTING LOGO/ID GUIDES
  • INTEGRATION OF EXISTING CORPORATE GUIDANCE (MISSION, VISION, PURPOSE)
  • APPLICATION GUIDE FOR STRATEGY & EXECUTION

Buyer Personas & Journey

Your existing customers are the greatest (often untapped) resource for insights into your offerings and the buying behaviors of your best future customers.

Instead of guessing about why customers do/don’t buy from you, we go straight to the source. This provides rich, accurate data on buying triggers, objections, decision criteria, and the steps + decision-makers involved in the buying process. 

 

BUYER PERSONAS

  • BASED ON MULTIPLE CUSTOMER INTERVIEWS
  • DECISION TRIGGERS
  • SUCCESS FACTORS
  • BARRIERS/OBJECTIONS
  • DECISION CRITERIA

BUYER’S JOURNEY MAP

  • STEPS AND DECISION-MAKERS INVOLVED
  • AWARENESS, CONSIDERATION, DECISION STAGES OF BUYING
  • CONTENT GUIDE FOR NURTURING LEADS (TOP/MIDDLE OF FUNNEL)
  • CONTENT GUIDE FOR CLOSING SALES (BOTTOM OF FUNNEL)

Content Marketing

Branding and Buyer Persona research both provide the inputs for rich and relevant content development. Guided by this strategic framework, our content clearly communicates your brand positioning while resonating with your key audience providing them answers to the questions they wrestle with through each stage of the buyer’s journey.

Not only does this content nurture leads into customers, but it also attracts high-quality visitors by fueling your search engine results.

 

Belief Chain Marketing

  • IDENTIFIES BELIEFS AND MISCONCEPTIONS PREVENTING LEADS FROM BUYING
  • SPECIFIES BELIEFS HELD BY LEADS WHO DO BUY
  • BUILDS A “CONTENT CHAIN” THAT GUIDES LEADS STEP-BY-STEP INTO BUYING BELIEFS

PILLAR/CLUSTERS

  • STRATEGY IDENTIFYING PILLAR CONTENT BASED ON RESEARCH
  • MAP OF CONTENT DEVELOPMENT

    SEO & SEM

    Search engine optimization and marketing supercharges your content to be seen by as many targeted, high-quality leads as possible. Our SEO experts apply the latest best practices in on-page and off-page SEO to ensure your website content is feeding search engines and ranking highly in their results.

    Since our research and content is laser-focused on your ideal future customers, it gives us everything we need to make your PPC campaigns incredibly effective. This reduces wasted ad spend and increases your return on investment dramatically.

     

    SEO

    • ON-PAGE SEO ENSURES YOUR WEBSITE STRUCTURE AND CONTENT GIVE YOU IDEAL SEARCH ENGINE RANKINGS
    • OFF-PAGE SEO ELEVATES YOUR WEBSITE AUTHORITY TO FURTHER IMPROVE RANKINGS

    SEM

    • INFORMED BY DATA-DRIVEN STRATEGY AND RESEARCH
    • INFUSED WITH PERSUASIVE CONTENT
    • PROVIDES HIGH ROI FOR PAID ADVERTISING

      What is your next step?

      Our clients reach out to us for help in one of three areas of opportunity:

      1. BRANDING
        2. Their brand doesn’t reflect the reputation they worked so hard to build. It also fails to speak the reasons their best customers keep coming back.
      2. STRATEGY
        3. Their success has peaked. There is still opportunity to grow, but without expert guidance, they don’t know where to start.
      3. EXECUTION
        4. They had tried marketing themselves and/or hiring agencies… all with poor or mixed results. They need clear, results-driven execution from proven experts.

      Here’s The Good News
      A quick, 15-minute call may be all it takes to get you unstuck with a solid plan for getting more of your best customers.

      Fill out the form below, and let’s schedule a time to talk and see if we’re a fit.