Why do you do what you do?

There’s a question to ask often and answer honestly. Two reasons:

Understanding what drives you can help direct/redirect your decisions.
You might ask why you chose your current occupation. In answering that question, you can discover motives and desires that lead you to your job. Conversely, you may realize that you chose your job because of security or because of what others expect of you. These “answers” (which really just lead to more questions, which hopefully leads to more discovery), can help you decide where to go from here and do it authentically.

Understanding your motives can give insight into what motivates others’ decision-making.
Not everyone will share your motivations, but at the core of your motivation is likely a universal motivator… one that nearly everyone shares with you. Try to find the universal motivators behind your decisions. Now, ask if your product/service taps into any of these motivators. If not, ask how it could. Find innovative ways of tapping into universal motivators.

The Oracle from Matrix Reloaded says it better than me.
Neo: But if you already know, how can I make a choice?
The Oracle: Because you didn’t come here to make the choice, you’ve already made it. You’re here to try to understand *why* you made it. I thought you’d have figured that out by now.