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The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

What is THE use?

Use.

It’s a word that we use all the time. (sorry, I had no other way to say it)
“What’s the use?”
“It’s no use.”
“I feel used.”
“I’m used to that.”
“I have no use for that.”

Yet I believe we consider ‘use’ very little.

What is THE use? The use of an MP3 player. The use of your car. What is the use of your television, DVD/DVR/PVR, and cable TV subscription?

Are you using them, or are they using you?

Which brings us to a bigger question: what is YOUR use?

At the end of each day, do you feel useful or simply used up? Have you been focused on your use or distracted from it?

You see, there is an energy crisis in the world today. But it is not one concerning the production of energy, but concerning the use. The major crisis isn’t dependent on oil, because there is/will be alternatives. It’s dependent on people, their lives, and how they’re used.

Your life. It’s the greatest resource entrusted to you. What is THE use?

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