According to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action (similar to Halo).

It is interesting to see Burger King focus so hard on the virtual realities of gaming, viral videos, and TV advertising. At the same time, customers may be let down to experience a different reality when they step foot into the actual restaurants.