People are rarely, if ever, satisfied.

We’re not satisfied with fast food customer service, politicians, football officials, nor the price of gas.

Most of all, we’re not satisfied with ourselves. Not with our weight, our salaries, our homes and cars. We’re not satisfied with the time we have for exercise, for fun, for friendships and family.

And we’re ready to change.

What does your product do to change me? How does your store, church, firm, agency, book, movie, music, PowerPoint preso, shoe, gym… help me make the changes I so badly desire?

I think most don’t help us change.  I think too often, they simply manage to help us maintain the status quo.

Is that enough?