I was talking with a friend yesterday and he mentioned how his real estate tours website uses technology not recommended by the experts. He should be using video-streaming servers and paying thousands of dollars a month in hosting. They told him his technology wouldn’t work… but it does.

I used to be the marketing director of a telecom company. We used Linksys routers in a unique way. The experts told us the routers wouldn’t work that way… but they did. After the fact, even the manufacturer said it shouldn’t work. They weren’t made to work that way. Remember, this is after we proved it indeed worked in SEVERAL situations.

Our agency is working with a particular TV producer a lot lately. He was told the lenses he wanted wouldn’t work with his current cameras. He “needed” to buy outrageously expensive cameras to get his desired effect. He couldn’t just retrofit his camera to work with these lenses… but he did – and it worked. Now he has a unique style that is winning him business left and right.

Bonus – Directions for Becoming Invisible:

Step 1 – Blindly obey the experts (“blindly” being the key word)
Step 2 – Follow the directions

Step 3 – Congratulate yourself, because no one else will. They can’t see you.