In his popular ’06 TED talk, Sir Ken Robinson makes an inspiring, and entertaining, argument that we are educating the creativity out of our children.
It’s not hard to see how corporations are on creativity killing sprees as well.
Here are the top 10 signs you’re killing creativity:
1. You Preach ‘Safety First’
If you are always opting for the safest decision, you’ll never approve the truly creative ideas. Creativity almost always includes risk. Eliminate risk and you eliminate creativity.
2. You Lease Decisions Instead of Selling Them
Employees must own their decisions, but if they have no real authority then they will only do as told. They fear returning the car with any scratches or dents, because it’s not theirs. Once again, fear rears its ugly head. You squelch the creativity of your employees by not giving them ownership (see Mike Wagner for more on the benefits of ownership).
3. You Relentlessly Pursue Efficiency
Sorry, but the creative solution is not always the most efficient. It hardly ever is. Why? Because creativity requires experimentation. Experimentation requires you to try something that may fail.
4. No Rest for the Weary
Is ‘downtime’ a dirty word in your office? If people are always busy with tasks, when do they have time to be creative? They never have time to question whether or not this is the best way to do their job. Maybe that’s the way you like it though (tsk, tsk).
5. You Expect Perfection
Do you reward risk or results? I’m not saying you should create a daredevil mentality in your workers, but what if you rewarded small risks? Many times they won’t entertain creative solutions because they’re unsure of the results. Encourage them to try something different even if it isn’t ‘perfect’.
6. You Protect the Status Quo
Do you find yourself saying “That’s not how we do things.”? Now envision Dirty Harry holding his 44 Magnum up to your face. That’s how your employee sees you. “I know you feel creative, but you have to ask yourself one question, ‘Do I feel lucky?’ Do you feel lucky, punk? Well, do you!?!”
7. You Settle for the First ‘Good’ Idea
People naturally gravitate toward the path of least resistance. Creativity fights through the resistance to find the truly brilliant ideas on the other side.
8. Creative License = Business Card
Some people have no creative latitude because of their title. Is the word “executive” on your business card? No? Don’t bother trying to be creative then. Ironically, those with a license to be creative end up being the least likely to do so.
9. You Give Short Answers to Deep Questions
Someone asks, “Why do I need authorization from Joe in order to give a refund?” The short answer would justify the procedure because of inventory control or quality management. But responses like this invalidate the opinion behind the question. Instead of a short answer, try responding with another question. “Is this causing issues? Do you have an idea of how we can improve our process?” You may be surprised how many good, creative solutions come from the front lines.
10. Fill in the Blank_________________.
I don’t know all the signs and I don’t want to kill YOUR creativity. Maybe you have an idea that belongs on this list. Feel free to share it.