As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite.

Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the way you think about something?

I don’t think there’s anything wrong with inciting.  In fact, I think your message is much more potent if it connects on an emotional level.  

What IS dangerous is incite without any insight.

By attaching a new perspective… a new way of thinking… a powerful idea…  to an emotion, you do more than just PUSH people.  You push them in a different direction.

Push them in the door.

Push them in front of a mirror.

Push them in front of a train.

Big difference.