johnmoore of Brand Autopsy often cites whether a book is a Way-Worthy read or not.

Seth Godin suggests good bloggers create tribes.

I think that is why I haven’t been satisfied with this blog the last 2-3 years.  It has not consistently been a way-worthy read and has not created a tribe.

Realizing this, I have a few options:

1. Make no major change of course.  I could keep writing mediocre pieces with a few gems (subjectively speaking) here and there.

2. Scrap it all.  I could consider my four years of blogging (3 1/2 years here) as a fun learning experience, but one which I now leave behind.  Pull the plug, let it die.

3. Grit my teeth and try harder.  I could give all kinds of excuses as to why I haven’t put more time, effort or thought into this blog.  I just don’t see any benefit to that.  Perhaps I should just get a grip and try harder.

4. Carry it forward.  I could look at what I’ve learned from this experience and view this period as a natural progression in the cycle.  Perhaps this horse has led me to a stream it is not willing or able to cross.  Using the same analogy, the best thing may be to dismount – cross the stream – and see if there’s a ride on the other side.

I have a writing project I’m working on currently.  I often wonder if I could finish it and make it better if I didn’t try to come up with ideas for this blog.  The concept I’m writing is so intriguing to me that I may even start a separate blog based on that idea.

No decisions yet, but I thought I’d give you some insight into why this blog is lingering.