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The People Brand Blog

Workplace Creativity Articles

The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

Creating is Serving

If you are a creator, sometimes the typical motivation of money, deadlines and productivity are not enough. There are days when it is hard to write the thousand words you set as your goal or make those ten phone calls to land a gig.

For the creator, an additional motivator should be the act of creating. This can feel selfish because we expect the artist wants to make her art. It’s true, she does WANT to create. Another truth is less apparent. She also wants people to be moved, inspired . . . perhaps transformed. A creator isn’t always trying to find fame, fortune and glory. Knowingly or not, he also wants to serve.

A point of clarification: we are all creators.

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