by dustin | Aug 8, 2008 | Communication, Human Resources, Ideas
Alex requested I expand on the effects of collaborative communication vs. conspiratorial communication Collaboration creates teams of teams. Organizations that encourage collaboration will see greater interdepartmental and interorganizational teamwork. A sense of...
by dustin | Jul 25, 2008 | Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth
The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their...
by dustin | Jul 11, 2008 | Advertising
“Ugh, another post about branding. I’ve already heard and read too much about that.” I agree. This post isn’t intended to give you more information about branding. It’s intended to help you discard what hasn’t been useful. I’m...
by dustin | Jul 2, 2008 | Church, Communication, Marketing, Word of Mouth
There are two models of communication at play today. Conspiracy or Collaboration There are times when conspiracy is a necessary evil. Most of the time though, conspiracy is a detriment to our relationships. It limits us and pits us against one another. Which do you...
by dustin | Jun 27, 2008 | Advertising, Persuasion, Viral Marketing
While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in...
