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The People Brand Blog

Workplace Creativity Articles

The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

A Past You Can’t Draw On

Michael Wagner has written a powerful piece for Logic+Emotion called Draw a Picture. ‘Look at her. That’s so sad. Our little girl was born without creativity!’ Read the rest.

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Virtual Economics

used with permission. Virtual economies like that found in Second Life have shown that there is an intangible equity that can be monetized. "But we're not a video game company." You say. This is a lesson for every industry and every company. We all have virtual equity...

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More Clingy than Static

In a short span of time today, two good examples of websites leveraging typically static pages: Flickr error page from Right Half Chow Icon Factory under construction from Idea Sandbox

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Where the Rubber Meets the Sidewalk

Remember that game where you said, "Step on a crack, break your mom's back."? It might be getting a lot easier to play in the future. Rubber sidewalks go where concrete fears to tread. (Found via Batesline)

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Pull! 10 Signs You’re Shooting Down Good Ideas.

If you follow the concepts of the Wisdom of Crowds, the Generous Web, Mosh Pit Innovation, or Harvesting Collective Genius... you believe in the power of ideas "bubbling up." Yet, few companies create an environment conducive to idea sharing. In fact, most companies,...

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Advertisers Who Can Stomach It

johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing. Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for...

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Bloggers Who Have Influenced Me – Seth Godin

Illustration based on this Flickr photo by Mark Hurst. Without a doubt, no other blogger has influenced my perceptions of marketing more than Seth Godin. Before I started reading Seth's blog and books, I had a pretty narrow perception of marketing. I also had a narrow...

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3 Steps to Success

Success is simpler than you think. Step 1: Be remarkable. Step 2: Be visible. Step 3: Be sustainable. Success is harder than you think.

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It’s a Good Thing I Don’t Get It.

I don't get this. But isn't that the point? I see a lot of critics of products and commercials say, "I don't get it." I don't think that is a valid criticism. It leads to spoon-feeding. Making the message plain enough that everyone gets it. The problem is you end up...

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Watercoolers Dampen Postcards (Monday Bonus)

Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. "The blog probably doesn't reach as many people as TV, radio, or direct mail." I acknowledged. Then I explained, "But the people who read it are...

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