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The People Brand Blog

Workplace Creativity Articles

The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

The Hire Standard

Two posts by Big-Time Gurus recently addressed the same point.

1. Tom Peters:

Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc.

I remain amazed.

2. Seth Godin (read the post to get context)

Sure, she was an annoying nut. But she was passionate about containers, certainly. Smart hiring goes a long way.

Duh, you say? Yet how many businesses really hire people because they’ll be pleasant, chatty, informed, and PASSIONATE (specifically about your core offering)?

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The Fat Brush

I mentioned we're not very good at soundbites and snapshots. Why not? Because we typically paint pictures in big brushstrokes... with a fat brush. And we assume that... Ann Coulter represents most conservative republicans. Jerry Falwell and Pat Robertson speak for all...

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Orbiting the Giant Rubber Brand Ball

We manage our brands. We are careful with the corporate identity, making sure we don't use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are "on brand", using the same taglines and having the same look and feel. How...

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The Bellagio, Only Stickier

The guys at Eepybird.com have put together an extreme demonstration of what happens when you mix Diet Coke and Mentos. Clever. Entertaining. Worthy of my attention. Everything that so many products and advertisements fail to be.

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Soundbites and Snapshots

Is there a difference between depth and authenticity? ... between shallowness and a lie? We're a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we're not that good at it. In the majority of companies and...

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Comment Moderation

Update: Thanks to John Paul Micek's advice, I've implemented some comment spam plugins.  I'm no longer moderating comments. Lots of comment spam lately. For the sanctity (literally) of my blog, I'm moderating comments for the time being. Hopefully, we'll get this...

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The Object of my Distraction

I apologize for missing Friday. Here's my reason: Last week our son was brought into this world. The rest of my life has pretty much shut down as a result. I wouldn't have it any other way. The family is doing great as we celebrate this new, little life.

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How much loose change…

... do you carry around? That used to define how much you would spend at a vending machine. Apparently that's no longer the case. Macy's is adding iPod vending machines to their stores. Todd Jones, a retail analyst at PNC Wealth Management in Philadelphia, said the...

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Rajesh is a Brand

Via the Tom Peters! blog, I was introduced to a great NXTBook (yeah, I had never heard of that either) by Rajesh Setty, Personal Branding for Technology Professionals. It's a great resource for identifying and promoting your personal brand. Not a technology...

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Jose is a Podcast

Jose put together a cute and clever parody of Apple's recent ads. This time we get to see how mass media networks compare to podcasts.

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