Kathy Sierra has written a powerful post that has rippled its way through the blogosphere. You should read her post on Death by Risk Aversion. Kathy makes a great point, but I'm not sure she goes far enough. If you take it a step further, you would not only be willing...
The People Brand Blog
Workplace Creativity Articles
The latest assertions on how we can bend workplace culture toward greater creativity and innovation.
Blogging? Maybe we meant ‘logging’?
For personal reasons, my blogging has been fairly light lately. So, I'd like to throw in an occasional non-Friday post. Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T's billboard and their website. Do you still wonder why...
Convert or Awaken?
Are you spending all of your time trying to convert people to your product, service, church, organization, or political party? Get ready for the long, hard road ahead. I'm not saying that it won't work, I'm not even saying it won't be worth it. It is just a very...
Jennifer Rice in Tulsa
For those of you in the Tulsa area, Jennifer Rice will be speaking Wednesday, January 25th for the Business Marketing Association. There are details on the BMA website. Her presentation is Brand Humanity: How Social Technologies are Changing the Way We Do Business. If...
Now’s a Bad Time (Since I’m an Evening Person)
If you haven't read The Idea Sandbox, then you're missing out on some creative insights, clever ideas, and just plain fun. The blogger Paul Williams, formerly a contributor to the Brand Autopsy blog, invites you to come play in the sanbox for a bit and see what you...
Breeding Stallers
Everybody stalls. ...but not everyone knows why. I helped a VP of sales set up a program for listing available territories and each territory's potential customers. The idea was that if they saw the untapped potential (of which the sales manager and CEO were vividly...
Ponder This: Q&Q
We love quick answers. We're problem solvers, right? Especially experts. That's why most speakers give a Q&A (question and answer session) at the end of their presentations. There's not anything truly wrong with this. Except not everything has a quick answer. In fact,...
That Which We Call a Rose
The Gap by any other name... Could this be the same retailer that dominated the ’90s with its basic, casual attire? Well, yeah. It was just a little too easy for competitors like Target and Costco to replicate (and discount) button-down shirts and blue jeans. The...
Free Kawasaki with Every RSS Feed
I couldn't wait until Friday to tell you Guy Kawasaki has started a blog. My favorite so far is Guy's Golden Touch. Now, if only I could convince Kevin Carroll to start blogging...
Wanna Be Cool?
The Book of Cool Ingenious. The Book of Cool is actually a set of DVDs and a book which document how some of the world's "coolest people" perform their "coolest tricks." This is like the Cliff Notes of cool. The concept is wicked smart in my opinion. It implies two...
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