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The People Brand Blog

Workplace Creativity Articles

The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

A Flash of the Gatekeeper’s Sword

…this isn’t about having/not having a tiered Internet. It already is tiered. This is a battle over whether or not we have an OPEN Internet. The Ed Whitacre’s of the industry want it to be a RESTRICTED Internet. A restricted Internet where they not only hold the keys, but where they’re free to swing thier swords as well.

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Downloads in Your Stocking

With a couple of presentations and significant client work lately... I'm a bit tapped out. The creative juices aren't flowing as readily and I'm looking forward to the Christmas break as an opportunity to recharge. But this is a time of giving, right? So, in that...

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Six a-fallin’ Apart?

If you're curious what's going on with your TypePad account or if you've noticed some of your favorite blogs are a week behind, here's a clue:

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Fibers

If you're like many others in America, you watch CSI (Crime Scene Investigators). My wife and I are hooked on the show. I could go without some of the gory scenes, but the combination of evidentiary crime solving and character development is apparently appealing to...

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Gorgeous Deserves(?) Your Attention

click graphic to see enlarged image. Maybe that explains why Gorgeous does nothing to EARN it. This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a...

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Entertainment vs. Investment

So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment... why haven't we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment doesn't imply a...

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Charging Gratis: Elephant Poop and Hallmark

'Tis the season for giving, correct? Well here's a couple of posts on whether to "give it away." First is Garr Reynolds' take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services: Give it away give it away give it away now......

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Thriving with Your “Music”

John Stanko has a great example of someone who was surviving, but discovered how to thrive. A consultant who is killing time playing a hotel lobby piano is approached by a man... The man asked, "Do you work at the hotel?" I said, "Oh, no, no, no. I'm a consultant. I'm...

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Inspirational Exercise: Part II

OK, so now you have your list of 1) Things that bring you life and 2) Things that bring you death Here's what you do with them (don't read this until you've gone through the first part of the exercise) Think about your life recently. Be honest. What are you doing with...

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The Power of Belief

Belief is a powerful thing. It is essentially the driving force behind all of our actions. In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a...

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