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The People Brand Blog

Workplace Creativity Articles

The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

Inspirational Exercise

If you're celebrating Thanksgiving this weekend, you'll have plenty of time to do this: 1. Write out the things in this world that bring you life. Could be a person, an activity, a tradition, etc. Just make sure they are things that energize, inspire, or breath life...

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Name a Dead Newsletter

Today's the LAST DAY to vote on a name for the Selling Is Dead newsletter. Vote Here I would vote, but I suggested one of the nominated names (Selling: DOA).

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Advertising as Entertainment: Update

Practicing our telepathy, John Moore (of Brand Autopsy) and I struck a similar chord on our most recent posts. Citing an Adweek article, John takes issue with RadioShack's VP of Marketing and Brand Communication, Kieran Hannon. “We want to entertain [consumers] and...

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Advertising’s Answer to Their Own Problem? Entertain

I attended a marketing association meeting yesterday. I don't usually attend this group's meetings because they tend to focus on only one of the 4 Ps of marketing - Promotion (go figure). This time looked different though. The summary of the presentation was as...

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Byproducts of Busy Bees

Lately, there's been something churning inside of me. A feeling that there's something bigger going on. Have you ever felt that? It's a sensation that there's more to what you're doing than just marketing products. More than just writing blog posts. Like a bee...

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A (stock) Picture’s Worth a Thousand Cards?

In your opinion, should your business send catalogues? On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place... the trash. I glance at most of them, but I've learned they're pretty much all the same, except...

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One Idea Forward, Two Opinions Back

Since my post last week about ideas and opinions, I've been doing a lot of thinking about the differences between them. Here's a short list of what I feel are important differences: Don't get me wrong. Opinions aren't always bad. In fact, they're usually necessary....

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Apprentice Update from a Disgruntled Reject

Marble-Mouthed Message I haven't told many people this, but I tried out for this season's Apprentice. I thought my "audition" went pretty well, but apparently they didn't want what they saw from me. That's fine. It was a great experience and I learned a lot about...

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Idea-Killing Opinions

I stated an opinion based on an idea of mine. "Teamwork is huge. It is critical. But without a good idea, you have no reason for a team to exist." That's my opinion. Well, it got toasted in this thread. I think largely in part because I stated my opinion, but did not...

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