The latest assertions on how we can bend workplace culture toward greater creativity and innovation.
My wife called me the other day and, as I occasionally do, I answered her call as I would one from a customer. "Hello, this is Dustin." I said. I have caller ID, so I usually know it is her before I answer and I will just greet her with "Hey." But for some reason she...
In reading Creating Customer Evangelists by Ben McConnell and Jackie Huba, I came across a statement with which I agreed and disagreed. Marketers often refer to "increasing brand loyalty" as a factor in increasing sales. But does this terminology really make sense? A...
A lot of smaller companies like to position themselves as being in a David vs. Goliath conflict with their larger competitors. We like to think that people want to root for the little guy. We also like to imply that in the end, we will stand over the fallen giant as...
Seth Godin has displayed four curves depicting typical product life cycles. He's asked for names for each. Below, I've given my titles, descriptions, and names for each curve: The Phenom Unusually talented and charismatic with incredible exposure. But it's not just...
Brian Carol of B2B Lead Generation Blog talks about events in his podcast, How Trigger Events improve Lead Generation. It's a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Brian also gives some great resources for...
Aaron at Confessions of a Brand Evangelist posted about "Word of Weather" today. No brand has word of mouth like the weather. Everyday, people everywhere are always talking about the weather. Why? What can we learn from "brand weather"? Talking about the weather is...
R. Todd Stephens, Ph.D. made a comment concerning the 5 Es of branding. Don't you love a doctor who makes house calls? He was curious how the 5 Es would apply to your personal brand, and whether all of them actually would. I think they all still apply. You must...
If you're a blogger, you should know about Technorati. If you're a marketer, you should know about it as well. Technorati is an online search engine for blogs. For a blogger, you can log in and see who is talking about your website and who is linking to you. For a...
I had a presentation this week and wanted to have nice color prints made as handouts. I decided to run over to Fed-Ex/Kinko's and have them print out the presentation for me. I walk in the door and stand at the counter for a few minutes. One of the employees is...
I was talking with my brother-in-law a while back and we were talking shop. He is a manager within a large software corporation. Somehow the conversation lead him to discuss how their consumer software has changed over the last few years. Over the course of time we...
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