The latest assertions on how we can bend workplace culture toward greater creativity and innovation.
Ever feel theatrical as you conceptualize a 4x6 postcard? Like the Denzel of direct mail or the Kidman of campaigns? Maybe you should because, whether you know it or not, you're using some of the very same principals for your marketing as Hollywood uses in acting....
Grrr for Honda Peeing Baby for Mark's Work Pac Man for Saturn Cashmere Cow for L.A. Country Crash Text for Toyota No, this isn't some sort of crazy Internet swap list. It's the titles of last week's most popular ads on adforum.com. I receive an email each week from...
In our last article, we discussed the longevity of a product affecting how that product is promoted and sold. Art Kleiner wrote an interesting article for Strategy&Business concerning a product's death cycle. Kleiner laments the decline of product quality since the...
We don’t mind subscribing to services (phone services, Internet access, cable TV) or publications. These have become traditional subscription items. So, an even greater obstacle than the aversion to subscriptions is the established traditions. And as Seth Godin states, traditions rarely change quickly just because the alternatives are better. This is the hurdle that Napster-like services have to overcome.
I enjoyed the article quite a bit, but felt it was too myopic. The focus was consistently placed on logos and graphic design. I don’t mind that since I began my career in design. The problem is the implication that your brand is encapsulated in your logo, stationery, literature, and packaging.
At the Milken Institute Global Conference, Safeway's CEO gave his reasons for reducing the company's responsibility of health care coverage for employees. Interestingly enough, he referrenced the airline industry as a warning of where his company was headed without...
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